Senior Manager SEO
Company: Better
Location: Oakland
Posted on: June 22, 2022
Job Description:
Founded in 2016, Better is a digital-first homeownership company
whose services include mortgage, real estate, title, and homeowners
insurance. We leverage creative technology and innovation to make
the homebuying journey more approachable and understandable.Our
company is made up of driven, passionate people who bring their
unique backgrounds and perspectives to everything we do. We are
committed to fostering diversity, multiculturalism, and inclusion.
We see the value in each person's perspective and recognize their
talents, regardless of what the market says. We believe it's
important to nurture a company culture that encourages curiosity
and passion-from employee resource groups and learning
opportunities to team outings and community outreach.A Better
Opportunity Better.com is seeking a growth-oriented, highly
strategic, and analytical content and SEO team lead. This team lead
will lead all aspects of our content marketing strategy - you are
the perfect mix of strategic and scrappy - you use research and
insights to inform your ideas but can also react to new concepts
and quickly setup tests to successfully reach new and existing
customers.You'll be given a lot of responsibility early on: your
ambition, ability to juggle multiple projects, and high attention
to detail will be crucial to your success on this team. The ideal
candidate has natural curiosity and a strong analytical mindset
with a focus on outcomes and pushing things across the finish line.
It's not about getting it right, but it is about putting process in
place to know when something isn't working.The ideal candidate
knows a little bit about a number of marketing channels but can go
deep on content strategy and SEO. In this role you will be
accountable for defining and owning our content strategy, SEO
goals, and driving organic growth and conversion. To be successful
this person will need to work cross functionality with product and
creative teams to push forward the SEO roadmap and deliver value
for the business. In addition to content management, this person
will also work closely with growth and acquisition teams to ensure
that we are meeting our top-level business goals.This role has a
unique opportunity to make a large impact across many areas of a
fast-growing start-up - success is contingent on deeply
understanding business needs, being data curious, and leading with
influence.Responsibilities Will Include
- Lead our content strategy and vision focused on developing
content that is SEO focused, relevant to our business, and valuable
for refinancers, homebuyers, and real estate agents
- Translate complex processes and concepts into digestible, easy
to understand content pieces that drive organic traffic as well as
conversion among existing clients
- Have a strong editorial eye for content and be able to write or
proofread technical pieces
- Use data to identify new content opportunities and areas for
optimization
- Expand our content library to include other formats including
video, infographics, webinars, podcasts, calculators, and
tools
- Partner with product marketing, product, and engineering to
bring ambitious content ideas to fruition
- Ensure progress and tracking towards agreed priorities and
OKRs
- Collaborate with growth and acquisition teams to ensure that
content is aligned with the growth strategy and is optimized for
SEO and user experience
- Communicate brand strategy and guidelines internally and with
third parties to ensure adherence
- Leverage dashboards to track and report on key SEO performance
metrics to communicate to other business stakeholdersAbout You
- 5-9 years of experience in a marketing role
- Marketing experience in an agency working with multiple
clients, finance, lending, real estate, tax, or other complex
products
- Strong experience using SEO and Content Management tools, such
as Google Suite Tools, SEMrush, Ahrefs, Moz, SimilarWeb, and
Screaming Frog
- Experience growing and managing a team of functional
experts
- Copywriting, editorial, or journalism experience
- Deep understanding of SEO and content strategy and how they
drive organic traffic in competitive industries
- Collaboration experience with product and engineering teams to
create user experiences and messaging that resonates with
prospective customers and drives action
- Ability to work in a highly cross-functional environment to
drive stakeholder alignment and scaled communications
- Experience with making strong off-page, outreach, and
backlinking recommendations to grow organic search traffic and
conversionsHow You Work
- Operate both at a strategic level, leading long-term planning,
and at a tactical level, executing upon key deliverables on short
timelines
- Highly proactive, extremely organized, self-starter capable of
effectively managing several projects at the same time
- Demonstrated leadership and interpersonal skills combined with
excellent written and verbal communication skills.
- Natural intellectual curiosity
- Strong analytical skills to review data, interpret results, and
turn insights into actionable and measurable strategies
- Collaborative and open to working in a team environmentThis
role is a flex-mode position. Role does not have a regulatory or
functional requirement to work from office full time. Individuals
are within 50 mile commuting distance and expected to be in the
office approximately 2-3 days per week. Better is requiring all US
employees to be fully vaccinated to go into the office. Our
priority is first and foremost the safety of our employees, and we
require COVID-19 vaccination to help ensure their safety in the
workplace. Please note that Better will offer a reasonable
accommodation process for employees who are not vaccinated for
medical or religious reasons.The Better mission is rooted in values
that drive us.
- We do what's in the best interest of the consumer, not
ourselves
- We have growth mindsets, not fixed ones
- We believe that success lies in execution, not credentials
- We act like owners, not just employees
- We work to find answers on our own, not wait for them to be
given to us
- We optimize for mission, not egoBetter Benefits &
CompensationOur total rewards package consists of base salary,
equity, benefits, and the opportunity for a yearly cash bonus. Some
of our benefits include:
- Comprehensive healthcare, retirement, and voluntary benefits.
Think medical, dental, vision, savings accounts, 401k, and
more
- Personalized care and tools for realizing your mental health
and wellness goals
- Robust wellbeing offerings that allow you unlimited access to
virtual fitness, meditation, yoga, cooking classes, homeschooling
preparedness, physical therapy, and more
- Unlimited time off (with manager approval)
- 12 weeks of paid parental leave after 90 days of employment,
and 20 weeks after 24 months of service
- Inclusive fertility benefits for you or your eligible
dependents, regardless of participation in a Better medical
planBetter is an equal opportunity employer. We do not discriminate
on the basis of race, color, religion or religious creed, sexual
orientation, gender, gender identity, marital status, family or
parental status, disability, military or veteran status, or any
other basis protected by law. All employment decisions at Better
are based on a person's merit, business needs, and role
requirements.California Consumer Privacy Rights Notice for Job
ApplicantsUnder the California Consumer Privacy Act (CCPA), Better
is required to inform California residents who are our job
applicants or prospective talent (together "job applicants") about
the categories of personal information we collect about you and the
purposes for which we will use this information. The notice
contains disclosures required by the CCPA and applies only to
personal information that is subject to the CCPA.
Keywords: Better, Oakland , Senior Manager SEO, Accounting, Auditing , Oakland, California
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