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Marketing Manager

Company: Nestle
Location: Oakland
Posted on: February 13, 2019

Job Description:

Foods people love. Brands people trust. And a career that nourishes your future like no other. If you're driven by the passion to do something meaningful that changes lives, Nestl? USA is the place for you! We're in 97% of American homes, and as the leading nutrition, health and wellness company, our goal is to continue to provide more nutritious foods, strengthen our local communities, and reduce our environmental and climate impact.Joining Nestl? as our Marketing Manager means you can make an impact on an enormous scale POSITION SUMMARY: The Marketing Manager is responsible for driving brand performance, growing brand equity and share by activating distinctive consumer insights across our ice cream category. This role is accountable for knowing the brand's consumer deeply in order to create engaging brand experiences. This role leads a brand's consumer communications strategy, planning and oversees execution including agency management (digital, PR, promotions, media, creative agencies). This role defines a brand's innovation and renovation strategy and delivers profitable long-term growth in collaboration with sales, operations, product development and finance. This role is responsible for the brand's annual plan consistent with the 3-year plan including alignment and articulation of brand's strategies and tactics to deliver annual and long-term objectives. PRIMARY RESPONSIBILITIES: * Planning * Develop and sell-in an annual plan to closely align the efforts of Marketing and Sales to generate optimal demand for the brand * Use ongoing analysis and other methodologies/tactics to mobilize "real time" adaptations to brand plans. * Create the annual communications plan including recommended touchpoint plan, activation/implementation plan, stewardship and measurement * Support a 3-year consumer centric brand plan to drive and/or sustain long-term brand health including equity, awareness and engagement. * Insights * Develop a deep understanding of the demographics, psychographics, and behavioral drivers of the brand's consumer. * Understand, validate and/or develop the consumer's hidden universal truths to drive relevant communications and innovation * Identify and understand what the brand stands for in the hearts and minds of consumers including brand identity, essence, vision, mission and core values to drive relevant communications and innovation. * Identify and address knowledge gaps in consumer, brand, product, business and marketplace in order to build a learning plan in collaboration with Shopper Marketing and Market Research. * Consumer Communication * Develop a creative territory that brings the brand to life and enables effective consumer communication. * Identify optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive. * Manage brand's consumer marketing budget and demonstrate efficient and effective investment approach. * Activate brand's nutrition health and wellness proposition in consumer communication * Innovation & Renovation * Within the context of the division's I/R strategy, identify the brand's unique approach and the consumer benefits it delivers in order to define it's the brand's innovation strategy * Explore and incorporate new approaches to brand innovation in the brand's innovation strategy including new business models, distribution strategies, licensing agreements and strategic partnerships. * Define the brand's NHW strategy and incorporate into innovation strategy. * In collaboration with cross-functional and external experts, generate innovation ideas then select winning opportunities to pursue for brand innovation and renovation. * Lead commercialization and build business plan for new product opportunities in collaboration with sales, operations, product development and finance * Talent Management * Leads by example to motivate and inspire direct reports and cross-functional teams supporting the brand to exceed high performance targets * Actively communicate expectations and provide regular feedback against those expectations through a robust performance management process, working with each team member to evaluate performance, provide feedback and training. * Work with direct reports to build appropriate development plans and coach team to ensure that the training activities achieve mutual, agreed upon objectives. * Participate in talent recruitment and selection to staff the organizations with the best people for current jobs, as well as future leadership, promoting workforce diversity. SUPERVISION RECEIVED: Works independently with general supervision is received from the Marketing Director. SUPERVISION GIVEN: May be responsible for the Talent Management of one or more Marketing Associates FINANCIAL/STRATEGIC IMPACT: Achieving corporate objectives on Market Share, Sales Volume Growth Brand Equity, Brand Health and Marketing ROI. Aligning corporate and customer objectives to find mutual benefits utilizing roadmaps and CAP. Manages assigned budgets. REQUIREMENTS AND MINIMUM EDUCATION LEVEL: * ?Bachelors degree required * ?MBA or Masters degree in Marketing is preferred EXPERIENCE: * Experience partnering with cross-functional teams and or agency partners is required * Minimum of 3 years previous experience in marketing required. * Experience leading marketing communication projects including digital and media strategies is required. * Experience developing strategic plans, such as communication campaigns or commercialization strategies is required * Experience leveraging data and trends to generate insights to understand consumer behavior is required * Experience in Consumer Packaged Goods Industry (CPG) is preferred KEY FUNCTIONAL QUALITIES: * Marketing Strategy * Innovation * Consumer Engagement * Consumer Insight and Empathy * Brand Knowledge and AdvocacySDL2017

Keywords: Nestle, Oakland , Marketing Manager, Accounting, Auditing , Oakland, California

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