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Director of Digital Media - Paid Search

Company: LQ Digital
Location: Oakland
Posted on: September 15, 2020

Job Description:

Austin TX/Oakland CA Agency Team / LQ Digital is a customer acquisition company with a simple goal: To help brands win more profitable customers digitally.

The company is $50M+ in revenue and is profitable. It's backed by private equity firm Housatonic Partners. LQ Digital is Headquartered in the East Bay, CA with offices in Austin, Tx, Riverside, CA, and Shelton, CT.

Key Outcomes

  • Discover clients' business goals and create marketing strategies to achieve these goals. You have the desire and drive to understand our clients' business to create unique strategies to grow their business.
  • Develop and execute complex paid media strategies across Google, Bing and other search platforms. Includes paid search campaigns, PLAs and continuous channel exploration.
  • Drive growth and profitability by taking a vision for improving customer acquisition and profitability and making it a reality by driving projects and execution through cross functional teams.
  • Retain and grow clients in SEM channels by delivering growth and excellent service.
  • Manage the P&L of your book of business.
  • Build and develop talent to be best in class search marketers who can drive profitable growth across an array of business models.
  • Work across teams both internally and externally to ensure projects are progressing.

    Background + Experience

    • 6-8 years of paid search experience.
    • Previous experience building and leading small to mid-size teams.
    • Significant experience successfully growing multiple business models across key platforms including measuring LTV in subscription services and online to offline sales.
    • Significant understanding of Ad Tech and how to leverage efficiently.
    • Effective communicator with ability to create a narrative highlighting data insight and presenting data-driven strategies.
    • Advanced level of experience/knowledge of Digital Marketing platforms, Excel, and other Business Intelligence platforms.
    • Confidence presenting to clients across multiple levels.

      PM19 PI123509629

Keywords: LQ Digital, Oakland , Director of Digital Media - Paid Search, Advertising , Oakland, California

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