Vice President of Marketing & Communications
Company: College Track
Location: Oakland
Posted on: January 11, 2021
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Job Description:
About College TrackCollege Track is a comprehensive college
completion program that empowers students from underserved
communities to graduate from college. From ninth grade through
college graduation, our 10-year program removes the academic,
financial, and social-emotional barriers that prevent low-income
and first-generation students from earning their college degree. In
1997, we started with 25 students in East Palo Alto, and today, we
have 12 centers located in underserved communities across
California, Colorado, Louisiana, and the D.C. Metro Area with more
than 3,000 students on the path to social mobility.To learn more,
please visit .Our ImpactCollege Track students graduate from
college at a rate that is more than double the national average for
low-income and first-generation students. Six months out of
college, 79% of College Track alumni are employed. For those 30 and
over, 92% report earnings greater than their parents with wages on
par with the national average. By helping our students maximize the
value of their four-year college degree, which includes minimizing
student loan debt, securing internships, and limiting the need to
work while in collegewe prepare them to succeed in the 21st century
economy. Our ValuesAt College Track, our values drive the way we do
our work, and we look for individuals who share our passion. We
blend an entrepreneurial spirit with our nonprofit roots,
cultivating a dynamic culture where everyone's contributions are
valued and encouraged.COMMITMENT: We have an unwavering belief in
our students.PASSION: We are dedicated to changing our nation---s
college completion story.JOY: We create environments rich with
smiles and laughter.AUTHENTICITY: We believe relationships
matter.EXCELLENCE: Our students deserve nothing but the
best.Position OverviewThis is a full-time position at our National
Office in Oakland, California. In close partnership with the Chief
Development & Marketing Officer, the Vice President of Marketing &
Communications (VPMC) will lead College Track---s brand and
communications strategies for external and internal communications.
The VPMC will promote College Track to all internal and external
stakeholders including full-time and part-time employees, students,
families, philanthropists, school districts, community groups,
college and corporate partners, and media outlets. This role
reports to the Chief Development & Marketing Officer and will lead
a team of Marketing and Communications Directors, as well as
consultants. College Track seeks candidates who are both creative
and analytical, and possess extensive knowledge across an array of
disciplines and platforms in the fields of marketing and
communications. This role is responsible for increasing College
Track---s brand awareness with existing and new external
stakeholders, and increasing student recruitment and philanthropic
opportunities. College Track has grown at a rapid rate and will
continue to grow in scale over the next four years---to a $40
million annual budget, 400 full-time and part-time staff, 5,000
students, 1400 alumni, and 13 centers in five regions nationwide.
In the context of this rapid growth, the VPMC will lead an internal
communications strategy that will create a culture of transparency
and inclusion rooted in College Track---s core values.Primary
Responsibilities Include:MarCom Department ManagementInspire and
motivate a growing MarCom team by providing appropriate
professional development, recognition and coaching, and seeking
collaboration and thought-partnership from the team.Define key
performance indicators, and measure, track and report success of
marketing and communications tactics, working in tandem with our
Organizational Performance department.Lead the MarCom
department---s strategic planning process, including annual
budgeting, in conjunction with the org-wide annual planning
process.Approve and manage contracts with vendors, including
consultants, graphic designers, photographers, and content
specialists.Proactively establish and maintain effective working
relationships with all departments across the organization and
external partners.MarCom Strategic Planning & ExecutionExternal
MarCom:Lead College Track---s external brand and communications
strategy to advance our mission on a National and Regional
level.Develop and implement a strategic communications plan,
informed by social justice and educational equity issues, to
inspire current and potential external stakeholders to partner with
College Track. Develop and maintain best-in-class external
communications channels including, but not limited to, marketing
collateral, website content, social media, newsletters, media
outreach, and email campaigns.Collaborate with the Director of
Philanthropic Initiatives to ensure the Partnerships Team leverages
our National marketing and communications strategies and tactics to
achieve annual fundraising goals.Internal MarCom:Create internal
communications standards and best practices to ensure important,
consistent, and timely information is conveyed across the
organization.Leverage internal communications to create a vibrant
culture where staff feel valued, appreciated, and informed, which,
in turn, attracts and retains top tier, mission-driven talent.
Project-manage and lead monthly All-Staff meetings and publish the
monthly internal newsletter, by collaborating with department and
project leads to create College Track branded, strategic content,
consistent with internal best practices.Serve as the communications
thought-partner for the organization---s leaders, project owners,
and teammates.Skills & Experience RequiredFirst and foremost, the
Vice President of Marketing & Communications must be deeply
passionate about College Track---s Vision For Impact: to produce
college graduates, who maximize their potential, become role models
in the communities, and inspire others with our approach and
results. Additionally, candidates must possess the following
qualifications:Strong identification---personally and/or
professionally---with our students--- life experiences and
demonstrated commitment to social justice and educational equity.10
years of marketing, brand strategy, and communications experience,
preferably in education or social justice on a national
level.Expertise in digital marketing and social media campaigns,
including the ability to leverage analytics to measure the
effectiveness of marketing and communications
strategies.Exceptional and inspiring writing and communications
skills; passion for word play and editing, with a strong eye for
design and art-direction. Proven management and team leadership
experience in a fast-paced, high-volume, resource-constrained
environment.Strong decision-making capabilities, able to make
complex decisions, and manage through ambiguity.Prior management
experience of at least three direct reports; and, proven track
record of attracting and retaining top-tier talent. Superior
project management skills, including the ability to lead others to
manage work plans, timelines, and budgets; fastidious attention to
detail.Metrics-driven, entrepreneurial, growth mindset that informs
strategy and tactical work.Positive, proactive, solutions-oriented
disposition with exceptional ability to collaborate with all levels
of staff, across all departments in the organization.High level of
self-awareness, humility, and emotional intelligence; skilled at
giving and receiving constructive feedback to and from direct
reports and peers.Proven ability to meet and maintain federal,
state, and local guidelines.Bachelor---s degree required, graduate
degree in marketing, communications, or related fields
preferred.Compensation & BenefitsCollege Track offers a competitive
salary based on the organization---s compensation philosophy, which
is grounded in market data. We also offer comprehensive health &
welfare benefits and top of the market paid time off.To
Apply:Please upload a PDF resume and thoughtful cover letter with
your application. We will only contact candidates chosen for
further consideration. No phone inquiries please.College Track
works to remove barriers for first generation college students on
their journey to college completion. Our commitment to removing
barriers for first generation college students doesn't stop when
college ends. While we hire great people from a wide variety of
backgrounds, we especially encourage applicants who identify as
first-generation college graduates to apply for open opportunities
on staff.College Track is an equal opportunity employer fully
committed to achieving a diverse workforce. College Track does not
discriminate on the basis of race, age, color, religion, national
origin or ancestry, sex, gender, disability, veteran status,
genetic information, sexual orientation, or gender identity or
expression.
Keywords: College Track, Oakland , Vice President of Marketing & Communications, Advertising , Oakland, California
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