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Customer Marketing Lead

Company: Fivetran, Inc.
Location: Oakland
Posted on: February 17, 2021

Job Description:

From our founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, your data just arrives in your warehouse, canonical and ready to query, no engineering or maintenance required. As we watch more and more companies leverage our technology to become truly data-driven, we're proud not only of our growth but also of the fact that we've grown without compromising our core values. Integrity. We do the right thing, even when it's harder in the short run. We challenge the status quo by reasoning from first principles. Initiative. Fivetran belongs to all of us. We take ownership and are accountable for getting things done. Through curiosity, learning, and coaching, we grow as individuals and teams. One team, one dream. We share the pains and successes of our customers, partners and colleagues. We seek, gather, and trust a diverse group of teammates with different perspectives to guide Fivetran's progress. If these values resonate with you, we'd love to hear from you. About the role: We're seeking an experienced Customer Marketing Lead to build, drive, and execute a world-class customer marketing program at Fivetran. The ideal candidate is passionate about building relationships with customers, working with them in creative ways to bring their inspirational stories to market, and engaging them in programs that drive mutual success. This is an exciting opportunity to join a fast-growing marketing team and shape our long-term approach to customer advocacy and loyalty. You will help define and amplify the Fivetran narrative through our customers and how they leverage our technology to become truly data-driven, Recognizing the power of creative storytelling and community, you'll lead the creation of inspiring and compelling content, resources, and experiences that showcase and support our customers. To do this, you'll work cross-functionally across the business with Sales, Customer Success, Product, Design, and more to bring your vision to life. You're a strategic thinker and a doer. You take a creative approach to challenges and initiatives and support your decisions with data. You're thoughtful and collaborative with a strong bias towards action, trying new approaches, and driving outcomes. You have strong writing and communication skills and take pride in being highly organized. As the Customer Marketing Lead at Fivetran, you will:

  • Own our customer marketing and advocacy strategy. You'll define what "customer marketing" means at Fivetran and shape the customer marketing program and our long-term approach for building customer advocacy.
  • Ensure that customer marketing supports our overarching marketing goals; proactively seek out opportunities to infuse customer perspectives and advocacy in Fivetran marketing content and communications.
  • Work with customer success teams to identify and engage customers to capture powerful stories about the impact of Fivetran on their organizations. Source, secure, and drive our customer story pipeline and production, supporting Fivetran target personas, segments, and solutions.
  • Work cross-functionally with product marketing, customer success, content, and events teams to build resources, programs, and events that engage and educate customers.
  • Collaborate with internal and external contributors and partners to bring customer stories to life via written case studies, testimonials, videos, presentations, guest blog posts, public speaking events, and more.
  • Work with our enterprise team to manage our co-marketing collaborations with our largest, most high-priority customers.
  • Track and analyze key metrics to monitor customer engagement and demonstrate overall program effectiveness. Job Requirement Guidelines:
    • 8+ year of B2B marketing experience; customer and advocacy marketing preferred
    • Strong foundation in customer and community centric marketing
    • Experience delivering marketing campaigns and programs that drive engagement and advocacy
    • Demonstrated track record in creative storytelling, crafting positioning and marketing content; experience with video storytelling preferred--
    • Experience building and managing customer reference or advocacy programs
    • Ability to self-direct, lead, organize, and prioritize multiple projects and requests
    • Ability to analyze and diagnose complex business challenges, as well as conceive of highly creative and impactful marketing programs
    • Strong organizational skills; bias for thoroughness and accuracy
    • Experience collaborating with external vendors and agencies Perks of working with us:
      • 100% paid Medical, Dental, Vision and Basic Life Insurance. Benefits begin on your first day!
      • Option of Health Savings Account (HSA) or Flexible Savings Account (FSA)
      • Generous paid time off (PTO) plus paid sick time, holidays, parental leave, and volunteer days off
      • 401k match program
      • Monthly cell phone stipend
      • Work-from-home equipment reimbursement for your home office setup!
      • Professional development and training opportunities
      • Company virtual happy hours and fun team building activities
      • Pet Insurance -- and yes, you can bring your well-behaved fur babies to work
      • Commuter benefits to help with transit and parking costs Shaped by the real-world needs of data analysts, Fivetran technology is the smartest, fastest way to replicate your applications, databases, events and files into a high-performance cloud warehouse. Fivetran connectors deploy in minutes, require zero maintenance, and automatically adjust to source changes - so your data team can stop worrying about engineering and focus on driving insights. To learn more about Fivetran's culture and what it's like to be part of the team,--click here --and enjoy our video. At this time, we are unable to provide immediate or future visa sponsorship for the role. Are you authorized to work in the US? --*
        -- Will you require work authorization support in the future? --*
        -- What is your preferred pronoun?
        He, Him
        She, Her
        They, Them
        No Preference
        Please provide 3-4 samples of work, where at least 2 are from your most recent employment. We are looking for content that is available online and public including blogs, website product information, webinar recordings, Youtube videos, etc. --*
        Demographic Questions - USOur company values diversity. To ensure that we comply with reporting requirements and to learn more about how we can increase diversity in our candidate pool, we invite you to voluntarily provide demographic information in a confidential survey at the end of this application. Providing this information is optional. It will not be accessible or used in the hiring process, and has no effect on your opportunity for employment. Gender
        Male
        Female
        Decline to Self-Identify
        Race
        Hispanic or Latino
        White (Not Hispanic or Latino)
        Black or African American (Not Hispanic or Latino)
        Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino)
        Asian (Not Hispanic or Latino)
        American Indian or Alaska Native (Not Hispanic or Latino)
        Two or More Races (Not Hispanic or Latino)
        Decline to Self-Identify
        Veteran Status
        I am a Veteran
        I am Not a Veteran
        Decline to Self-Identify

Keywords: Fivetran, Inc., Oakland , Customer Marketing Lead, Advertising , Oakland, California

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