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Marketing Coordinator (Javelin)

Company: Escalent
Location: Oakland
Posted on: January 15, 2022

Job Description:

Marketing Coordinator (Preferred location: Pleasanton, CA, Livonia, MI, or Remote) Are you a creative marketer with an interest in growing and supporting an expanding business? Are you passionate about how to create, market and promote financial services related content? If you are excited about a marketing role in a fast-paced environment--- ---We want to hear from you! Javelin Strategy and Research, a leading provider of global market intelligence and advisory services to the financial services industry, is seeking a Marketing Coordinator to help expand its Wealth Management and Insurance businesses. -This position reports to the Senior Marketing Manager at Javelin Strategy & Research, a business unit of Escalent, Inc. Our ideal candidate is a strong and creative writer, who has the ability to craft marketing campaigns and work closely with cross functional teams. The candidate will also support core parts of the Javelin business, and is adept at using a variety of technology related and automation tools. - Responsibilities: Content Creation and Management

  • Develop creative and insightful content for various marketing initiatives including email marketing, website and social media
  • Collaborate with cross-functional teams to create marketing collateral including fact sheets, study cases and presentations
  • Create and manage a calendar for social media, website updates, email campaigns; track and provide regular reporting on the performance
  • Ensure content meets SEO requirements, including proper keyword choice and search-engine-friendly structure Website & Social Media
    • Assist in the management of content, images/attributes and other assets on the website
    • Manage social media presence (content planning and creation) including LinkedIn, Twitter, etc.
    • Monitor competitor's digital assets including website, and social media presence and provide Social media monitoring, reporting Media
      • Update reporter database regularly
      • Maintain continuous communication with the reporters, respond to media request and book calls for the analyst team with journalists
      • Create monthly media reports Qualifications:
        • Creative thinker with a keen eye for detail
        • Strong written communication and editing skills
        • Able to establish and maintain rapport with marketing team and other internal colleagues -
        • Able to successfully manage multiple, competing priorities and exercise sound time management.
        • Technology and social media savvy relative to use for marketing communications
        • Familiar with marketing automation software (i.e. HubSpot, Marketo, Eloqua, etc.)
        • Familiar with Salesforce.com
        • Proficient in Microsoft Office Suite: Word, Excel, PowerPoint.
        • Bachelor's degree required in public relations, marketing, or communications
        • Minimum 2 years in a marketing or marketing communications role. Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status. #LI-Remote

Keywords: Escalent, Oakland , Marketing Coordinator (Javelin), Advertising , Oakland, California

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