Head of Marketing Strategy & Operations
Company: Marqeta, Inc.
Location: Oakland
Posted on: May 12, 2022
Job Description:
Position Summary
Marqeta is looking for a strategic and data-driven marketing leader
to drive marketing operations and strategy for our next chapter of
our growth. This role is responsible for overseeing all aspects of
our marketing technology stack, lead flow, and operations as well
as marketing strategy such as spend management, fiscal year
planning, and quarterly executive reviews.
Successful candidates are experienced in B2B sales and marketing
with a proven track record of designing and implementing marketing
operations that resulted in pipeline and revenue growth. You'll
report to the head of marketing and collaborate closely with
revenue operations, sales, marketing, and business technology
teams, while continuously adapting and evolving our marketing
operations, martech investments and our strategy.
What you'll do
Successful Outcomes
- Build and evolve a measurable and predictable customer
acquisition engine. -
- Manage marketing technology budgets, vendor evaluations, vendor
relationships, contracting, and ensure that the mechanics of the
marketing operations are working optimally.
- Be the voice of marketing performance to our revenue leadership
team. -
- Work day-to-day with sales leadership, SDR, and revenue
operations to ensure optimization and cross-functional
alignment.
- Manage marketing operations consultants to improve marketing
automation, targeting & personalization
- Develop business cases to inform investment & campaign ROI
analysis
- Analyze media mix and provide recommendations
- Mature our channel attribution, forecasting and goal
setting/tracking
- Work with marketing leadership to design effective quarterly
business reviews and strategy offsites
- Lead our martech roadmap strategy & calendar
- Lead long term multi-year strategic planning to increase
TAM
Leadership Characteristics
- Driven, curious and self motivated to continuously master their
tradecraft
- Strategic thinker
- Humble, collaborative, team player
- Fosters an environment that supports learning, innovation, and
intelligent risk-taking; and exhibits resilience in the face of
setbacks
- Understands integrity and truth in marketing, putting the
customer first on all marketing decisions.
What We're Looking For
- 12+ years of marketing strategy & operations supporting demand
generation for B2B technology businesses
- Expert in driving digital journeys through digital marketing
and demand generation programs -
- Proven track record analyzing top of funnel marketing metrics
and sales pipeline to provide actionable insights and
recommendations
- Experience with ABM technology and programs
- Experience with HubSpot and Salesforce
- Continuously evaluate the performance and outcomes of
integrated campaigns, helping marketing leadership adjust demand
tactics and strategy accordingly.
- An innate sense of urgency to drive programs forward and
deliver results.
- Ability to manage long-term projects with short-term
troubleshooting concurrently
- Process-oriented with the ability to bring structure and
scalability to how we use our martech stack
Keywords: Marqeta, Inc., Oakland , Head of Marketing Strategy & Operations, Advertising , Oakland, California
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