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Head of Marketing Strategy & Operations

Company: Marqeta, Inc.
Location: Oakland
Posted on: May 12, 2022

Job Description:

Position Summary
Marqeta is looking for a strategic and data-driven marketing leader to drive marketing operations and strategy for our next chapter of our growth. This role is responsible for overseeing all aspects of our marketing technology stack, lead flow, and operations as well as marketing strategy such as spend management, fiscal year planning, and quarterly executive reviews.
Successful candidates are experienced in B2B sales and marketing with a proven track record of designing and implementing marketing operations that resulted in pipeline and revenue growth. You'll report to the head of marketing and collaborate closely with revenue operations, sales, marketing, and business technology teams, while continuously adapting and evolving our marketing operations, martech investments and our strategy.
What you'll do
Successful Outcomes

  • Build and evolve a measurable and predictable customer acquisition engine. -
  • Manage marketing technology budgets, vendor evaluations, vendor relationships, contracting, and ensure that the mechanics of the marketing operations are working optimally.
  • Be the voice of marketing performance to our revenue leadership team. -
  • Work day-to-day with sales leadership, SDR, and revenue operations to ensure optimization and cross-functional alignment.
  • Manage marketing operations consultants to improve marketing automation, targeting & personalization
  • Develop business cases to inform investment & campaign ROI analysis
  • Analyze media mix and provide recommendations
  • Mature our channel attribution, forecasting and goal setting/tracking
  • Work with marketing leadership to design effective quarterly business reviews and strategy offsites
  • Lead our martech roadmap strategy & calendar
  • Lead long term multi-year strategic planning to increase TAM

    Leadership Characteristics

    • Driven, curious and self motivated to continuously master their tradecraft
    • Strategic thinker
    • Humble, collaborative, team player
    • Fosters an environment that supports learning, innovation, and intelligent risk-taking; and exhibits resilience in the face of setbacks
    • Understands integrity and truth in marketing, putting the customer first on all marketing decisions.

      What We're Looking For

      • 12+ years of marketing strategy & operations supporting demand generation for B2B technology businesses
      • Expert in driving digital journeys through digital marketing and demand generation programs -
      • Proven track record analyzing top of funnel marketing metrics and sales pipeline to provide actionable insights and recommendations
      • Experience with ABM technology and programs
      • Experience with HubSpot and Salesforce
      • Continuously evaluate the performance and outcomes of integrated campaigns, helping marketing leadership adjust demand tactics and strategy accordingly.
      • An innate sense of urgency to drive programs forward and deliver results.
      • Ability to manage long-term projects with short-term troubleshooting concurrently
      • Process-oriented with the ability to bring structure and scalability to how we use our martech stack

Keywords: Marqeta, Inc., Oakland , Head of Marketing Strategy & Operations, Advertising , Oakland, California

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