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Content Marketing Manager

Company: XQ: The Super School Project
Location: Oakland
Posted on: May 14, 2022

Job Description:

XQ Institute is the nation's leading organization dedicated to rethinking the high school experience so that every student graduates ready to succeed in life. We work in communities throughout the country, with individual schools and entire school systems, to help them dream big about what high school could be, turn their innovative ideas into action, and create more rigorous and equitable schools. We share what's working with other schools and districts, so they can tailor new models to the needs of their own students and communities. We know that seeing is believing, so we meet people where they are to share the importance and possibility of change through listening, learning, and storytelling. And our open-source tools, based on research and design thinking, empower people to take up the challenge of transforming their high schools with a unifying goal: unlocking the American promise of a high-quality education for everyone.

The Role

Reporting to the Head of Digital and Growth, you'll join a high-collaborative team focused on developing and shaping our digital presence. You will play a meaningful role in setting and driving the content marketing strategies for our campaigns, digital experiences, and products.

Our ideal candidate loves to write long-form and short-form content and has both an eye for simplicity and an ear for the distinctive turn of phrase. The job requires an understanding of content marketing, consumer-centric and data-driven copywriting, SEO, and digital marketing.

This candidate is committed to understanding and articulating XQ's mission and programs and is excited to research and learn about education and topics that tie to XQ's work.


Manage and develop the content marketing strategy for digital channels (social, email, sms) to drive traffic, engagement, digital community growth and retention.

Work closely with the Editorial, Creative, and Communications team to shape our online voice and to develop our editorial and production calendar. You'll contribute to the creation of high-quality, and engaging content for educators, students, families, public officials, and the general public.

This role requires a brand publisher mindset to develop culturally relevant content that drives value for our audiences, optimizes users' journeys and contributes to the growth and adoption of the XQ brand.

Editorial requirements include SEO understanding, content categorization and structure, content development, distribution and data analysis.

Development of editorial governance so content is consistent with our brand voice, style and tone.

Editorial calendar and organization workflows must be developed and managed.

Channel management of digital content hubs and all supporting social channels including email / newsletter and sms distribution. Must understand the basic best practices of the main social media channels, email and sms.

Measurement and optimization of XQ's digital channels will be required on a regular and ongoing basis.

Management of all creative resources including designers, writers, and other agency personnel

Integration of content programs with brand campaigns to drive brand to demand,

Define, manage, and report key trends and metrics so you're making informed decisions.

Partner with Analytics for qualitative and quantitative insights that inform your work (content, messaging, positioning, etc). You'll talk to users regularly and you'll be an advocate for them to help shape product launches and marketing campaigns.


6+ years of experience in content marketing, copywriting, and/or creating content for digital/social.

A storyteller and marketer. Experience writing across a variety of mediums, including short-form (social, ads) and long-form (white papers, ebooks, long articles). A passion for storytelling, a mastery of grammar, and the ability to adapt to how you communicate to best reach and engage our audience-from educators to students-and differentiate XQ.

Passionate about education. You care about education, social justice, youth development, and/or community service and engagement. You are excited to learn, research, and get up to speed on what's happening in education across the country.

Team player. We're a collaborative team, and we need someone with positive energy and a willingness to partner with others to accomplish shared goals.

Ambitious and Organized. You are excited to make an impact at XQ. You thrive in a fast-moving, dynamic, hyper-growth startup environment. You are also someone who is comfortable taking on projects and seeing them through to completion. Someone whom colleagues can count on to work independently.

Data-driven. A proven track record of decision making and problem-solving based on analytics. You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for how to take our campaigns and products to market.

Fast-paced. The desire to work in a lively, rapidly changing environment with a diverse team that often collaborates fluidly across projects. You are flexible and willing to perform other marketing tasks as assigned.

XQ Mindsets

Ours is a world defined by uncertainty, a society in flux, a state of unprecedented upheavals. While we don't anticipate any quick fixes, we can anchor ourselves to what we see emerging. That's why we have established a set of collective XQ Mindsets to ground us.

100% accountability: This doesn't mean you have 100% ownership. It doesn't mean you are responsible for every last thing that needs to be done. It means choosing to take responsibility for our collective success and impact.

Maker mindset: We build stuff. We won't always get it right the first time-in fact, we rarely will. But by quickly making and testing our work, we can learn what works and what doesn't.

We are the ones we've been waiting for: Critique is not enough. It is on us to create the solutions-no matter where we sit in the organization. We are a well-resourced organization filled with brilliant people. No one else is coming to our rescue.

Opportunity knocks: We are ready, willing, and able to take on anything that is thrown our way. Pivots are a natural part of our approach, so let's embrace them so that we can experience them joyfully.

Stand on the shoulders of giants: We honor those who came before us, who aren't seated at our tables, and build on others' and our own earlier work with respect and reverence.


XQ Institute offers competitive benefits and salary for this role.

To Apply

Please send a resume, a cover letter, and portfolio of work. In your cover letter, please address why your skills, interests, and experience align with the requirements for this role. Candidates whose cover letters do not address these points will not be considered.

XQ is proud to be an equal opportunity workplace. At XQ, promoting, celebrating, and supporting diversity is a core value. Individuals are considered without regard to race, gender, age, sexual orientation, sexual expression, religion, color, veteran status, disability, marital status, or ancestry.

Keywords: XQ: The Super School Project, Oakland , Content Marketing Manager, Advertising , Oakland, California

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