Content Marketing Manager
Company: XQ: The Super School Project
Posted on: May 14, 2022
XQ Institute is the nation's leading organization dedicated to
rethinking the high school experience so that every student
graduates ready to succeed in life. We work in communities
throughout the country, with individual schools and entire school
systems, to help them dream big about what high school could be,
turn their innovative ideas into action, and create more rigorous
and equitable schools. We share what's working with other schools
and districts, so they can tailor new models to the needs of their
own students and communities. We know that seeing is believing, so
we meet people where they are to share the importance and
possibility of change through listening, learning, and
storytelling. And our open-source tools, based on research and
design thinking, empower people to take up the challenge of
transforming their high schools with a unifying goal: unlocking the
American promise of a high-quality education for everyone.
Reporting to the Head of Digital and Growth, you'll join a
high-collaborative team focused on developing and shaping our
digital presence. You will play a meaningful role in setting and
driving the content marketing strategies for our campaigns, digital
experiences, and products.
Our ideal candidate loves to write long-form and short-form content
and has both an eye for simplicity and an ear for the distinctive
turn of phrase. The job requires an understanding of content
marketing, consumer-centric and data-driven copywriting, SEO, and
This candidate is committed to understanding and articulating XQ's
mission and programs and is excited to research and learn about
education and topics that tie to XQ's work.
Manage and develop the content marketing strategy for digital
channels (social, email, sms) to drive traffic, engagement, digital
community growth and retention.
Work closely with the Editorial, Creative, and Communications team
to shape our online voice and to develop our editorial and
production calendar. You'll contribute to the creation of
high-quality, and engaging content for educators, students,
families, public officials, and the general public.
This role requires a brand publisher mindset to develop culturally
relevant content that drives value for our audiences, optimizes
users' journeys and contributes to the growth and adoption of the
Editorial requirements include SEO understanding, content
categorization and structure, content development, distribution and
Development of editorial governance so content is consistent with
our brand voice, style and tone.
Editorial calendar and organization workflows must be developed and
Channel management of digital content hubs and all supporting
social channels including email / newsletter and sms distribution.
Must understand the basic best practices of the main social media
channels, email and sms.
Measurement and optimization of XQ's digital channels will be
required on a regular and ongoing basis.
Management of all creative resources including designers, writers,
and other agency personnel
Integration of content programs with brand campaigns to drive brand
Define, manage, and report key trends and metrics so you're making
Partner with Analytics for qualitative and quantitative insights
that inform your work (content, messaging, positioning, etc).
You'll talk to users regularly and you'll be an advocate for them
to help shape product launches and marketing campaigns.
6+ years of experience in content marketing, copywriting, and/or
creating content for digital/social.
A storyteller and marketer. Experience writing across a variety of
mediums, including short-form (social, ads) and long-form (white
papers, ebooks, long articles). A passion for storytelling, a
mastery of grammar, and the ability to adapt to how you communicate
to best reach and engage our audience-from educators to
students-and differentiate XQ.
Passionate about education. You care about education, social
justice, youth development, and/or community service and
engagement. You are excited to learn, research, and get up to speed
on what's happening in education across the country.
Team player. We're a collaborative team, and we need someone with
positive energy and a willingness to partner with others to
accomplish shared goals.
Ambitious and Organized. You are excited to make an impact at XQ.
You thrive in a fast-moving, dynamic, hyper-growth startup
environment. You are also someone who is comfortable taking on
projects and seeing them through to completion. Someone whom
colleagues can count on to work independently.
Data-driven. A proven track record of decision making and
problem-solving based on analytics. You like working with data and
insights and pair that with your passion for users to generate
balanced and thoughtful points of view for how to take our
campaigns and products to market.
Fast-paced. The desire to work in a lively, rapidly changing
environment with a diverse team that often collaborates fluidly
across projects. You are flexible and willing to perform other
marketing tasks as assigned.
Ours is a world defined by uncertainty, a society in flux, a state
of unprecedented upheavals. While we don't anticipate any quick
fixes, we can anchor ourselves to what we see emerging. That's why
we have established a set of collective XQ Mindsets to ground
100% accountability: This doesn't mean you have 100% ownership. It
doesn't mean you are responsible for every last thing that needs to
be done. It means choosing to take responsibility for our
collective success and impact.
Maker mindset: We build stuff. We won't always get it right the
first time-in fact, we rarely will. But by quickly making and
testing our work, we can learn what works and what doesn't.
We are the ones we've been waiting for: Critique is not enough. It
is on us to create the solutions-no matter where we sit in the
organization. We are a well-resourced organization filled with
brilliant people. No one else is coming to our rescue.
Opportunity knocks: We are ready, willing, and able to take on
anything that is thrown our way. Pivots are a natural part of our
approach, so let's embrace them so that we can experience them
Stand on the shoulders of giants: We honor those who came before
us, who aren't seated at our tables, and build on others' and our
own earlier work with respect and reverence.
XQ Institute offers competitive benefits and salary for this
Please send a resume, a cover letter, and portfolio of work. In
your cover letter, please address why your skills, interests, and
experience align with the requirements for this role. Candidates
whose cover letters do not address these points will not be
XQ is proud to be an equal opportunity workplace. At XQ, promoting,
celebrating, and supporting diversity is a core value. Individuals
are considered without regard to race, gender, age, sexual
orientation, sexual expression, religion, color, veteran status,
disability, marital status, or ancestry.
Keywords: XQ: The Super School Project, Oakland , Content Marketing Manager, Advertising , Oakland, California
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