Head of Marketing Strategy & Operations
Company: Marqeta
Location: Oakland
Posted on: June 19, 2022
Job Description:
Marqeta powers innovative payment solutions for many of the apps
and services you enjoy daily. Our open API provides unprecedented
flexibility and control for industry-leading companies such as
Uber, Coinbase, J.P.Morgan, and Block, to manage payment operations
in real-time.Our team is a mix of industry experts and technology
innovators who take a dynamic approach to solving challenging
problems. Marqeta was named a 2022 Glassdoor Best Place to Work,
highlighting our company culture and collaborative work
environment. We are building a global team as diverse as the
markets we serve and we'd love it if you joined us on our mission
to change the way money moves.We're a remote-first company. You
have the choice to work from wherever you're happiest and most
productive, whether that's from home, a co-working space, or one of
our four global offices, depending on your location. It's uncommon
for candidates to match all job requirements, but if you're not far
off, we want to hear from you.Position SummaryMarqeta is looking
for a strategic and data-driven marketing leader to drive marketing
operations and strategy for our next chapter of our growth. This
role is responsible for overseeing all aspects of our marketing
technology stack, lead flow, and operations as well as marketing
strategy such as spend management, fiscal year planning, and
quarterly executive reviews.Successful candidates are experienced
in B2B sales and marketing with a proven track record of designing
and implementing marketing operations that resulted in pipeline and
revenue growth. You'll report to the head of marketing and
collaborate closely with revenue operations, sales, marketing, and
business technology teams, while continuously adapting and evolving
our marketing operations, martech investments and our strategy.What
You'll DoSuccessful Outcomes
- Build and evolve a measurable and predictable customer
acquisition engine.
- Manage marketing technology budgets, vendor evaluations, vendor
relationships, contracting, and ensure that the mechanics of the
marketing operations are working optimally.
- Be the voice of marketing performance to our revenue leadership
team.
- Work day-to-day with sales leadership, SDR, and revenue
operations to ensure optimization and cross-functional
alignment.
- Manage marketing operations consultants to improve marketing
automation, targeting & personalization
- Develop business cases to inform investment & campaign ROI
analysis
- Analyze media mix and provide recommendations
- Mature our channel attribution, forecasting and goal
setting/tracking
- Work with marketing leadership to design effective quarterly
business reviews and strategy offsites
- Lead our martech roadmap strategy & calendar
- Lead long term multi-year strategic planning to increase
TAMLeadership Characteristics
- Driven, curious and self motivated to continuously master their
tradecraft
- Strategic thinker
- Humble, collaborative, team player
- Fosters an environment that supports learning, innovation, and
intelligent risk-taking; and exhibits resilience in the face of
setbacks
- Understands integrity and truth in marketing, putting the
customer first on all marketing decisions.What We're Looking For
- 12+ years of marketing strategy & operations supporting demand
generation for B2B technology businesses
- Expert in driving digital journeys through digital marketing
and demand generation programs
- Proven track record analyzing top of funnel marketing metrics
and sales pipeline to provide actionable insights and
recommendations
- Experience with ABM technology and programs
- Experience with HubSpot and Salesforce
- Continuously evaluate the performance and outcomes of
integrated campaigns, helping marketing leadership adjust demand
tactics and strategy accordingly.
- An innate sense of urgency to drive programs forward and
deliver results.
- Ability to manage long-term projects with short-term
troubleshooting concurrently
- Process-oriented with the ability to bring structure and
scalability to how we use our martech stackBenefits And Perks
- Flexible time off - take what you need
- Retirement savings program with company contribution
- Employee insurance premiums paid 100% + coverage for dependents
and pets
- Family forming benefits including fertility support and up to
20 weeks Parental Leave
- Free therapy sessions, financial coaching, and a Wellness
stipend
- Monthly stipend to support our hybrid work model
- Equity in a publicly-traded company
- Bi-annual "Hack Week" to support and reward innovationLearn
more about Marqeta on our Website, Twitter and LinkedIn.As part of
our dedication to the diversity of our workforce, Marqeta is
committed to a policy of Equal Employment Opportunity and will not
discriminate against an applicant on any legally-recognized
protected basis under federal, state or local laws, regulations or
ordinances.Our Applicant and Candidate Privacy Notice applies to
the personal data that you directly provide to us or that we
collect during the application and candidate recruitment
process.
Keywords: Marqeta, Oakland , Head of Marketing Strategy & Operations, Advertising , Oakland, California
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