Head of Marketing Strategy & Operations

Company: Marqeta
Location: Oakland
Posted on: June 19, 2022

Job Description:

Marqeta powers innovative payment solutions for many of the apps and services you enjoy daily. Our open API provides unprecedented flexibility and control for industry-leading companies such as Uber, Coinbase, J.P.Morgan, and Block, to manage payment operations in real-time.Our team is a mix of industry experts and technology innovators who take a dynamic approach to solving challenging problems. Marqeta was named a 2022 Glassdoor Best Place to Work, highlighting our company culture and collaborative work environment. We are building a global team as diverse as the markets we serve and we'd love it if you joined us on our mission to change the way money moves.We're a remote-first company. You have the choice to work from wherever you're happiest and most productive, whether that's from home, a co-working space, or one of our four global offices, depending on your location. It's uncommon for candidates to match all job requirements, but if you're not far off, we want to hear from you.Position SummaryMarqeta is looking for a strategic and data-driven marketing leader to drive marketing operations and strategy for our next chapter of our growth. This role is responsible for overseeing all aspects of our marketing technology stack, lead flow, and operations as well as marketing strategy such as spend management, fiscal year planning, and quarterly executive reviews.Successful candidates are experienced in B2B sales and marketing with a proven track record of designing and implementing marketing operations that resulted in pipeline and revenue growth. You'll report to the head of marketing and collaborate closely with revenue operations, sales, marketing, and business technology teams, while continuously adapting and evolving our marketing operations, martech investments and our strategy.What You'll DoSuccessful Outcomes

• Build and evolve a measurable and predictable customer acquisition engine.
• Manage marketing technology budgets, vendor evaluations, vendor relationships, contracting, and ensure that the mechanics of the marketing operations are working optimally.
• Be the voice of marketing performance to our revenue leadership team.
• Work day-to-day with sales leadership, SDR, and revenue operations to ensure optimization and cross-functional alignment.
• Manage marketing operations consultants to improve marketing automation, targeting & personalization
• Develop business cases to inform investment & campaign ROI analysis
• Analyze media mix and provide recommendations
• Mature our channel attribution, forecasting and goal setting/tracking
• Work with marketing leadership to design effective quarterly business reviews and strategy offsites
• Lead our martech roadmap strategy & calendar
• Lead long term multi-year strategic planning to increase TAMLeadership Characteristics
  • Driven, curious and self motivated to continuously master their tradecraft
  • Strategic thinker
  • Humble, collaborative, team player
  • Fosters an environment that supports learning, innovation, and intelligent risk-taking; and exhibits resilience in the face of setbacks
  • Understands integrity and truth in marketing, putting the customer first on all marketing decisions.What We're Looking For
    • 12+ years of marketing strategy & operations supporting demand generation for B2B technology businesses
    • Expert in driving digital journeys through digital marketing and demand generation programs
    • Proven track record analyzing top of funnel marketing metrics and sales pipeline to provide actionable insights and recommendations
    • Experience with ABM technology and programs
    • Experience with HubSpot and Salesforce
    • Continuously evaluate the performance and outcomes of integrated campaigns, helping marketing leadership adjust demand tactics and strategy accordingly.
    • An innate sense of urgency to drive programs forward and deliver results.
    • Ability to manage long-term projects with short-term troubleshooting concurrently
    • Process-oriented with the ability to bring structure and scalability to how we use our martech stackBenefits And Perks
      • Flexible time off - take what you need
      • Retirement savings program with company contribution
      • Employee insurance premiums paid 100% + coverage for dependents and pets
      • Family forming benefits including fertility support and up to 20 weeks Parental Leave
      • Free therapy sessions, financial coaching, and a Wellness stipend
      • Monthly stipend to support our hybrid work model
      • Equity in a publicly-traded company
      • Bi-annual "Hack Week" to support and reward innovationLearn more about Marqeta on our Website, Twitter and LinkedIn.As part of our dedication to the diversity of our workforce, Marqeta is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant on any legally-recognized protected basis under federal, state or local laws, regulations or ordinances.Our Applicant and Candidate Privacy Notice applies to the personal data that you directly provide to us or that we collect during the application and candidate recruitment process.

Keywords: Marqeta, Oakland , Head of Marketing Strategy & Operations, Advertising , Oakland, California