Digital Marketing Manager

Company: Essel Environmental & Emergency Response
Location: Oakland
Posted on: June 20, 2022

Job Description:

Thanks for reviewing our "Open Position" announcement. We are excited to add an in-house digital marketer to our team. This position will be our 1st digital marketing role in the company. While we are not new to digital marketing - we are looking forward to building our in-house expertise. If Neil Patel + Marcus Sheridan + Grant Cardone could clone the best of themselves and create a "clone" - this position would be the ideal fit. If you have experience in building out a "Growth Focused" Inbound Program that is versatile enough to have a short term focus on "low hanging fruit" as well as a long term focus on digital domination - we would love to speak with you. The position comprises of the following:Content Creation for the Following Personas:

• Project Manager
• Commercial real estate
• Construction
• Environmental Consulting
• AEC Industry
• Superintendents
• Pre-Construction Managers
• AEC Industry SpecialistsDemand Generation / Engagement
  • Use content to generate interest from prospects at scale and bring them down the buyers journey
  • Create / cultivate YouTube channel, TikToks, Instagram, Facebook & Linkedin strategiesMarketing Automation
    • Hubspot Ninja Black Belt Skills a must
    • Utilize marketing automation to create brand awareness
    • Email marketing
    • Demand generationAccount Based Marketing
      • Optimize campaigns
      • Monitor performance
      • Analysis / Analytics
      • Review goals / progress weekly / monthly and work with management to decide next actionsDigital Sales
        • Use digital (inbound & outbound) methods to expand reach and generate sales
        • We want to make digital our #1 source of revenue We are a self funded firm that is growing. Which means that it's important for us to be quick & nimble and be ROI focused. That doesn't mean that we are cheap or short sighted - just that you should have a realistic perspective on tactics and be able to tie things back to ROI in some way shape or form. This position will work directly with the CEO / Management of the firm - so it is a high priority.

Keywords: Essel Environmental & Emergency Response, Oakland , Digital Marketing Manager, Advertising , Oakland, California