1884-Marketing Strategist

Company: Norland Group
Location: Oakland
Posted on: January 19, 2023

Job Description:

This position requires - Clear Background, Drug Test, and Education Check.
Must be authorized to work in the US for any employer without Sponsorship.
(Principal Only! No Corp to Corp)
--------------------------------------------------------------------------------------------------------------------- Position Title: 1884-Marketing Strategist
Location: Oakland, CA
Pay Rate: Contract Duration: 1 YearDescription:TOP THINGS LOOKING FOR:
- Similar/relevant work experience
- Relevant skills and job history
- Work in a regulated or similar environment
- A good personality match with the team Contract Duration: 1 Year Department Overview
Company's Marketing department plans, develops and executes innovative marketing strategies that drive positive customer experiences and participation with products and program offerings. This includes safety and emergency preparedness, residential and business rate education, energy efficiency, customer financial support programs, clean energy, transportation electrification, decarbonization and a variety of other initiatives designed to help customers manage and achieve their sustainability and climate goals.

Position Summary
As a member of the Marketing Strategy team, you will lead or aid in the development and implementation of outreach strategies for customer energy efficiency, transportation electrification, and other energy management programs. Significant coordination with internal partners plus external vendors and stakeholders is required to ensure alignment, reconcile feedback and provide continued support through the go-to-market and reporting phases.

You will work closely with the Utility Partnerships and Innovation team Customer Experience and Insights, Customer Contact Centers, Business Energy Solutions (BES) , and external marketing and advertising agencies to implement best in-class marketing campaigns that deliver on business objectives and customer experience.

Responsibilities
Campaign Execution
--- Communicate activities and deliverables to appropriate internal stakeholders and make recommendations for improvement when necessary.
--- Review and provide feedback on lead generation efforts that support external solutions providers including contractors, local and state-wide program implementers and distributors.
--- Provide strategic marketing direction to internal teams to create outreach plans, establish key performance indicators and metrics, manage analytics and data deliverables, and execute on the agreed upon plan.
--- Coordinate project management, timelines and deliverables with internal project managers. Optimize plans as needed to support roll-out efforts.

Cross-functional Coordination
--- Provide guidance to the Marketing and Communications team to aid in development of a wide range of creative - including advertising and direct-to-customer marketing, sales presentations and turn-key communications, collateral and web updates.
--- Work with MarComm partners to develop campaign and tactical creative briefs for external agencies that correspond to approved marketing plans.
--- Assist in creating and editing presentations and materials used for strategic planning.

Data-Driven Campaign Management and Reporting
--- Analyze campaign metrics and recommend optimizations to meet program goals.
--- Establish customer data requirements to achieve effective targeting by tactic, in partnership with external agencies.
--- Drive on-time delivery of in market communications through effective prioritization and proactive information-sharing
--- Support the delivery of ongoing and ad hoc reports as required by internal management.
--- Support internal updates to senior leadership on status of program outreach.
o Monthly updates for Monthly Operating Reviews
o Monthly budget tracking and forecasting, including budget scenario planning, projecting overages/under-spend and providing cost-control recommendations
o Support special projects as assigned by management


Qualifications
Minimum:
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--- Bachelor's degree in Marketing, Business, or related discipline, or equivalent work experience
--- 6 years of experience managing the development and delivery of marketing materials, defining strategic objectives, setting metrics and measuring performance

Desired:
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--- Exceptional problem-solving skills to reach successful outcomes in ambiguous and dynamic situations.
--- Demonstrated project management skills.
--- Experience in Business-to-Business and Business-to-Consumer marketing; experience working with internal sales teams.
--- Experience in Partner/ Channel marketing and sales.
--- Strong written communication skills with ability to write content for marketing and communication materials, and business presentations.
--- Prior experience building, launching, and managing multi-channel marketing programs and campaigns, and with marketing automation platforms.
--- Proven ability to foster trust and collaborative partnerships with colleagues and internal stakeholders.
--- Analytical and organizational skills with excellent attention to detail.
--- Ability to work proactively and self-start in a fast-paced, team driven environment.
--- Experience working in environmental or energy related field a plus. We encourage Minorities, Women, Protected Veterans and Disabled individuals to apply for all positions that they may be qualified for. We maintain a drug-free workplace and perform pre-employment substance abuse testing and background checks
------------------------------------------------------------------------------------------------------ If you are interested in this position, please submit your resume in a Word Document with the month and year that you have worked at each previous position to - lisa@norlandgroup.com and copy: 1884-Marketing Strategist to the email Subject Line.Or click this email link and attach your resume in a MS Word Document format Job Posted Date: 12/28/2022

Keywords: Norland Group, Oakland , 1884-Marketing Strategist, Advertising , Oakland, California