Marketing Manager

Company: GSC Logistics
Location: Oakland
Posted on: January 27, 2023

Job Description:

We are a large transportation company operating on the West Coast-and are growing rapidly to new markets. We need a full-time individual who is interested in growing with us. We are without doubt looking for career-minded individuals who have an interest in developing themselves and taking ownership of their role in the department.What's most important to us is energy and attitude. All the tasks that this role will require we believe can be trained. We enjoy bringing in people from different industries that bring our organization new insights to our work. The highest trait we seek is someone who is not afraid to make mistakes, as they are learning opportunities.About us:GSC is one of the largest transportation companies operating out of Oakland, specializing in drayage and transloading services. We engage in international and intermodal drayage, offering transportation service of both imported and domestic merchandise, dry and refrigerated, for maritime and rail/intermodal customers.Essential Duties and Responsibilities:Perform B to B commerce transactions and coordinate with external clientsAssist management with complex projects, multiple stakeholders and competing priorities to create an actionable plan and get the most impactful work doneActive participation in / experience with business planning and strategy developmentSupport department goals for revenue growth, profitability, and market leadership in our selected target marketsParticipate in implementation of sector business plan, in partnership with leadership, to assist the business with insights and strategy on market size and potential, SWOT, key pursuits, strategic initiatives, key accounts and revenue forecastWebsite:Perform maintenance of GSC's online domain specific to sector including, content implementation, sector landing pages, and enhanced expert pagesResearch industry themes and trends for topic generation, create blog posts, keep news, glossary, and content pages up-to-date and fresh on websiteMonitor and report to management on online activity, identify potential trends, and assist in the creation of departmental KPI'sCommunications:Write, edit, and refine marketing content (flyers, articles, newsletters, white papers, etc.)Revision and submission of Client Advisory communicationsPlanning and execution of employee communicationsCoordinate with external sources for content creation to include external consultants and writersMust have experience with Email Management Systems (HubSpot, Salesforce, etc.)Able to handle customer email campaigns, creating mailing lists and templates, including variable fieldsSocial Media:Act as a brand ambassador on social media sites - LinkedIn, Google My Business to promote content relevant to GSC's businessRegularly record industry specific content for posting on social media sitesMaintain GSC's social media presence including garnering followers and ensuring favorable statistics and page engagementVendor Management:Develop and retain relationships with external consultants and vendors (like website, SEO, video production and software) to ensure alignment and that campaigns continue to move forwardSupport management with vendors regarding onsite functions, such as client meetings and employee eventsSales Support:Coordinate responses to detailed requests for proposals (RFQ/RFPs)Respond to and escalate internal requests for sales and marketing presentations, files, images, etc.Database Management:Be able to run Salesforce and CRM reportsMaintain GSC's database of contactsPerform upkeep for how clients are kept in SalesforceContent Planning and Management:Administer a content calendar denoting all upcoming marketing activities, both internal and externalCoordinate on distribution of employee communicationsPerform upkeep on the company's intranetEvent Planning and Management:Support our participation at trade shows and other events.Coordinate logistics of external marketing events such as conferences and trainings (including travel, shipping, registrations, etc.)Assist with campaigns around GSC's attendance at conferences, including but not limited to coordination of meetings, booths, dinners, and after-hours events.Survey creation and analysis Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time aXZFePhryH

Keywords: GSC Logistics, Oakland , Marketing Manager, Advertising , Oakland, California