Marketing Campaign Director
Company: Dolls Kill
Location: Oakland
Posted on: March 14, 2023
Job Description:
Dolls Kill is a global fashion brand that empowers everyone to
celebrate their individuality. We currently have over 10 million
social media followers including some of the most influential
personalities in music, art, pop culture and fashion. We're also
backed by strong consumer-focused investors who share in our vision
of building one of the world's next great consumer brands. Our team
is growing quickly and we are hiring across many functions. We are
looking -for team members who are equally passionate about what we
do and excited about joining the Dolls Kill crew. The Marketing
Campaign Director is responsible for our overall product,
promotion, and brand marketing storytelling, across our website,
paid and organic social channels, retention channels, digital
content, IRL marketing activations & more. You will own the
calendar and campaigns across all channels, and drive the strategic
planning, development, orchestration, and execution of marketing
campaigns that are seamlessly integrated across the business.
Responsibilities
- Develop and manage marketing campaigns that will have a
material impact on the business by driving sales, building
community, and deepening brand affinity
- Direct storytelling and manage the content calendar across
merchandising, promotions, brand, launches and activations
- Coordinate with your counterparts in product marketing,
performance marketing, retention, creative design, content, events,
and PR/comms to bring omni-channel campaigns to market
- Own campaign strategy/execution end to end, from concepting to
briefing, asset management and implementation
- Partner with marketing leads to meet the specific storytelling
needs of each channel; includes site, social channels (TikTok,
Instagram), CRM (email and SMS), offline, paid advertising, and
other channels (digital zine etc.)
- Oversee content and editorial element of projects throughout
entire production cycle; attend all kick-offs and creative reviews,
set copy direction, provide input on design direction, and
collaborate with cross-functional teams to ensure timely and
appropriate creative
- Manage a team of marketing & copy managers, overseeing creative
briefing, brand voice, copy and activities of direct reports
- Establish and maintain consistent brand voice and style for the
brand, top to bottom
- Continually ascertain workflow efficiency and accurate
completion of jobs according to preset timelines (including
designer timelines, production deadlines, translation deadlines,
and revisions due to changes in strategy or messaging)
- Work with the business intelligence teams to measure the impact
of your campaigns; own communication and reporting to the broader
management teamRequirements
- 7-10 years of marketing experience (in-house, advertising or
agency). DTC technology, Retail and/or Fashion industry experience
a plus
- Meticulous project planning skills, with the ability to
institutionalize best practices and develop a well aligned process
on campaign design, briefing, review, launch, metrics tracking,
idea intake and more..Ability to translate an idea on paper,
effectively communicate and brief concepts to both creative teams
and channel owners, and oversee both technical and operational
implementation
- A collaborative mindset, with an ability to lead through
influence and build and nurture strong cross functional
relationshipsA deep understanding of the creative process, and an
ability to effectively collaborate with creative partners
- Comfortable working on multiple projects in a fast-paced,
timeline driven, ecommerce and retail environment
- Proven ability writing and editing marketing vehicles for a
consumer brand; ability to develop, adapt, and implement writing to
match the Dolls Kill voice
- Experience building teams, managing and mentoring others
Keywords: Dolls Kill, Oakland , Marketing Campaign Director, Advertising , Oakland, California
Didn't find what you're looking for? Search again!
Loading more jobs...