Director of Marketing
Company: Vertosa, Inc.
Location: Oakland
Posted on: March 16, 2023
Job Description:
Vertosa creates custom industry-leading active ingredients for
infused product makers. Our patented and patent-pending
formulations are carefully designed for the specific needs of each
of our customers. Our pre-suspended aqueous solutions and powders
empower our partners to create incredibly homogeneous and stable
products while maximizing bioavailability, clarity, and taste.Our
team believes in the power of natural ingredients and science
working in concert to create better alternatives to recreational
consumer products and medicine. Our knowledge and experience,
best-in-class products, white-glove service, and relentless drive
for excellence offers our customers the quality, consistency, and
reliability they seek in a product.Job Brief -Vertosa is growing
and is in need of a Director of Marketing with experience in the
B2B food and beverage ingredients industry. The candidate will
oversee Vertosa's promotion and advertising efforts to drive sales
and build brand awareness. The candidate will be responsible for
developing an overall marketing plan, approving campaigns and
measuring the return on investment of various advertising
methods.Responsibilities
- Develop, execute, and optimize national and state specific
marketing campaigns that drive growth and deliver business
results
- Review current marketing activities to evaluate effectiveness,
determine room for improvement and identify new tactics based on
industry trends.
- Analyze sales numbers in comparison to the marketing budget in
order to find the profit margin and which campaigns were most
effective
- Research competitors to stay current with similar products or
services on the market
- Work with both the sales and marketing departments to develop
successful strategies and campaigns that attract new customers and
keep current clients
- Collaborate with other executives to make high-level decisions
regarding the budget and the direction of the company
- Create and maintain a successful brand and image that attracts
customers to the product or service
- Develop marketing strategies for new products or services that
comply with current company standards
- Responsible for development and execution of strategic and
annual marketing plans which address all aspects of the marketing
mix
- Proven success at building, leading, and managing a direct
report(s).
- Perform on-going business and competitive analyses and provide
findings and recommendations for corrective action where
appropriate to Senior Management
- Manage all outside agency initiatives in support of the brands'
business objectives including promotion/events agencies, digital
media buying agencies if applicable
- Build, lead, and manage a direct report(s).
- Work with sales and expansion team leadership to develop
marketing programs in remote territoriesRequirements
- Bachelor's degree required - Marketing, or related (MBA
preferred)
- 10+ years of B2B marketing experience, preferably in CPG
- 5+ years of leadership experience including team development,
management, and driving consensus across executive stakeholders
that translates into action
- Strong track record of driving revenue and customer growth
- A "player-coach" mindset: you can build, develop, and manage
teams as well as execute
- Natural born storyteller: ability to translate technical B2B
products into merchant-facing narratives and positioning
- Demonstrated success with structured critical thinking,
problem-solving, process re-engineering, business analysis
- Exceptional time management, organizational, and negotiation
skills
- Excellent communication skills, written, verbal and strong
presentation skills
- Must be a passionate champion for cannabis. Vertosa does not
require cannabis consumption for any employees
Keywords: Vertosa, Inc., Oakland , Director of Marketing, Advertising , Oakland, California
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