Product Marketing Manager

Company: FreeWire Technologies
Location: Oakland
Posted on: May 25, 2023

Job Description:

At FreeWire we fundamentally change the way businesses and utilities electrify. We build battery-based energy storage systems that provide clean and quiet power anywhere it's needed, reducing the cost and accelerating deployment of electric vehicle charging infrastructure. FreeWire's solutions are evolving from providing ultrafast EV charging services to a full suite of energy services to accelerate sustainable electrification and provide resiliency to customers and a distributed power source to utilities. FreeWire has secured major strategic investors from Fortune 100 companies and serves leading corporate, utility, and retail customers. The feedback on the Boost Charger, FreeWire's DC fast charger, has been overwhelmingly positive as we electrify locations that would have been too expensive to power on using conventional charging solutions. Utilities are releasing RFPs with requests for battery backed solutions, their regulatory teams are including our technology as eligible for incentives, and they are seeking cost effective solutions as they electrify their fleets and provide utility owned charging solutions for the public. FreeWire has deployed battery-integrated chargers with Fortune 100 companies, commercial customers, fleets, retail locations, and gas stations. In addition to its partnership with bp pulse, FreeWire and ampm, a bp subsidiary and convenience store chain with over 1,000 locations, have already deployed multiple public charging stations in the U.S. FreeWire's regulatory affairs and policy team keeps customers up to date on federal, state, and utility incentive opportunities, which in some cases cover up to 80% of the cost of the charging station, and the company recently announced that the Boost Charger is Buy America compliant. Learn more at and follow us @FreeWireTech. Product Marketing Manager Oakland, CA and/or Newark, CA Responsibilities: Develop and execute product marketing plans that support the company's overall business goals, in collaboration with cross-functional teams including sales, product management, engineering, and design Conduct market research and analysis to identify customer needs, preferences, and trends, and use these insights to inform product positioning, messaging, and pricing strategies Create compelling product messaging and positioning that differentiates FreeWire's EV charging and power solutions from competitors in the market Develop and manage the production of marketing collateral such as sales presentations, data sheets, case studies, videos, and whitepapers to support product launches and ongoing sales efforts Collaborate with the demand generation team to create and execute campaigns that generate leads and drive sales, using a variety of channels including email, social media, events, and webinars Partner with the product management team to create and maintain product roadmaps that align with customer needs and market trends, and ensure that marketing initiatives support these roadmaps Work closely with the sales team to understand customer needs, objections, and feedback, and use this information to refine product messaging and sales enablement tools Monitor and report on key product marketing metrics such as lead generation, sales pipeline velocity, win/loss analysis, and customer satisfaction, and use these insights to continuously improve marketing strategies and tactics Stay up to date on industry trends, emerging technologies, and competitor activities, and use this knowledge to inform product and marketing strategy All other duties as assigned Requirements: Bachelor's Degree in Marketing, Business Administration, or a related field; MBA preferred 5+ years of experience in product marketing, preferably in the technology or renewable energy industries Strong understanding of the EV charging and/or energy storage industries, including market trends, key players, and emerging technologies Excellent communication skills, including the ability to craft compelling messaging and positioning for complex technical products Experience working cross-functionally with product management, engineering, sales, and design teams to develop and launch products Demonstrated ability to conduct market research and analysis to inform product strategy and marketing plans Experience developing and executing multi-channel marketing campaigns, including digital marketing, events, and sales collateral Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines Demonstrated ability to use data and analytics to measure marketing effectiveness and inform decision-making Ability to work in a fast-paced, dynamic environment with a high degree of autonomy and accountability FreeWire offers competitive benefits, including: Health, Dental & Vision Insurance Short- & Long-Term Disability Insurance Life Insurance Unlimited PTO Dog Friendly We provide compensation packages that include base pay, benefits, and equity, and it is not typical for someone to be hired at the top end of the range for the role. Actual pay will be determined based on several factors, including location, skills, and experience level. At FreeWire Technologies, we offer fair and equal opportunities to all our candidates and team members regardless of race, color, religion, sex, pregnancy, sexual identity, national origin, citizenship, marital status, disability status, parental status, protected veteran status, or any other characteristics protected by law. FreeWire Technologies believes in hiring individuals only based on their qualifications and experiences that meet our business requirements to fill the positions

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