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Senior Marketing Manager/Demand Gen

Company: Broadly
Location: Oakland
Posted on: June 13, 2018

Job Description:

HI, WERE BROADLY!We are a mobile-first platform enabling local businesses to deliver a five-star customer experience. We believe that businesses who are more responsible, more engaged, and more customer-centric are more likely to attract modern consumers, build trust within their communities, and grow revenue. OUR MISSION:We champion your local business. We believe in your positive impact on the community. We connect you with modern consumers, simplify your operations, and help them grow. WE NEED YOU!We need someone who is well-versed in digital demand gen programs to feed leads to 40 sales folks all day, every day! Your proven experience and programs will be essential to achieving our customer acquisition goals. WHATS THE JOB, REALLY?This role is integral to driving and scaling digital demand generation among Broadlys SMB target customers. You will: Develop, execute, and own digital programs to attract the right buyersDrive campaigns that leverage organic and paid channels (email, PPC, SEO, SEM, Social)Nurture existing leads in our database with new and creative methods to drive conversions Analyze and improve ROI across channels and optimize CACImplement a process for constant improvement testing and iterating programs across all channels: web, email, ads, socialDevelop KPI and reporting on a weekly, monthly, and quarterly basisContribute to messaging, targeting, and refinement of the customer journey You in? BENEFITS?Flexible Time Off: We believe that a balance between work and life is essential to happiness and success, so work hard & take the time you needHealth Coverage: We offer competitive coverage plans for medical, dental and vision, because youre worth itFood: We serve catered lunch every week, gather for company happy hours and stock the office with bountiful snacks, beverages etc.Fitness: Gym subsidy, commuter benefit, bike racks, walkable locationTravel: Ask us about our International Travel StipendTeam Bonding: Weekly Happy Hours, Quarterly All Hands and more!Equity: Yeah, youll be a stakeholder, we all are! Compensation: $125K base + variable compensationRequirements

  • Bay Area applicants only; this team member will work from our Oakland HQ
  • 3+ years of demand gen experience in a high growth environment
  • 3+ years of hands-on experience with marketing automation software: Autopilot, Marketo, Hubspot or equivalent
  • 3+ years of experience with digital marketing channels: PPC (Adwords), SEO, Social, Ad Networks, Analytics
  • Results-oriented; track record of success in driving customer acquisition across digital channels and scaling programs with a B2B company
  • Data-driven mindset, experience with analytics platforms, and ability to provide evidence-based recommendations
  • Hacker mentality, with related skills (ie. html, programming)
  • Strong writing capabilities for a B2B audience
  • SaaS experience preferredExperience with inDesign, Photoshop, WordPress a plus
  • Sense of ownership and pride in your performance and its impact on Broadlys success
  • Critical thinker and problem-solving skillsPassion for small business owners Broadly is committed to providing and promoting equal opportunity for all employees and applicants. We comply fully with the spirit, as well as the letter, of all applicable local, state, and federal laws and regulations implementing the national objective of equal employment opportunity. Broadly does not discriminate in employment opportunities or practices on the basis of race, color, citizenship status, national origin, ancestry, gender, pregnancy, sexual orientation, gender identity, genetic information, age, religion, creed, physical or mental disability, marital or domestic partner status, veteran status, political or religious affiliations, height, weight, or any other characteristic protected by law. We value diversity and encourage all qualified candidates to apply.

    Keywords: Broadly, Oakland, Senior Marketing Manager/Demand Gen, Advertising, Oakland, California

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