OaklandRecruiter Since 2001
the smart solution for Oakland jobs

Marketing Director

Company: LQ Digital
Location: Oakland
Posted on: October 13, 2019

Job Description:

Oakland, CA SG&A Company Background

LQ Digital is a customer acquisition company with a simple goal: To help brands win more profitable customers digitally.

We provide digital media services to acquire customers and contact center service to ensure conversion and delivery. LQ works with large enterprises like USAA, McAfee, The Home Depot, Penny Mac and other leading B2C brands to basically run the entire end-to-end process of 'manufacturing' a new customer.

Why LQ is outstanding at what it does: the company thinks less like marketers and more like economists, driving hard against unit economics and aligning itself with pay for performance models. It's also sits on a trove of data, which helps guide better business decisions, benchmarks performance and refines lifetime value (LTV) models.

The company is $50M+ in revenue and is profitable. It's backed by private equity firm Housatonic Partners. LQ Digital is Headquartered in the East Bay, CA with offices in Austin, Texas; Riverside, CA; and Shelton, CT.

The Marketing Director will overall lead the definition and execution of our market awareness and pipeline generation activities that feed our Sales organization.

This Marketing Director position is new, and pivotal to our growth strategy in 2019. Ideally the right candidate would be located in near to our Oakland offices (San Francisco/Bay Area).

This position reports directly to the VP of Sales, Chris Erickson King.

Core Responsibilities

  • Building a marketing strategy to drive inbound and outbound lead generation (e.g. vertical prioritization and sizing, MQL / SQL funnel definition, channel & messaging strategies, etc.)
  • Outbound Demand Gen Marketing Campaign Creation & Execution
  • Leading the prioritization and building of campaigns targeting discrete market verticals
  • Building / executing email campaigns in Sales Automation solutions (e.g. Outreach)
  • Marketing Performance Reporting / Website Management
  • Lead campaign management and performance tracking in Sales Automation platform
  • Managing 3rd-party Relationships that Support Marketing
  • Website developer, copywriter, designer, and Google marketing relationship
  • Management of BDR Resource

    Additional Responsibilities

    • Marketing Content Strategy: Build / execute content strategy plan that drives market awareness or aligns with outbound marketing campaigns, from developing content briefs all the way through publishing
    • Field Marketing Planning & Execution: Prioritize, organize and execute a series of field marketing events / conferences

      Background + Experience

      • Marketing savvy, with an understanding of the digital growth challenges Marketing executives face
      • Prior experience with the pressure of 'owning' a pipeline target. This requires more than just experience designing programs. Requires experience building programs to meet a growth goal, and quantifying the impact
      • Hands-on experience working directly with Sales Executives and BDRs to define / refine pipeline generation programs
      • Proven track record of meeting sales pipeline quarterly growth goals
      • Experience with Salesforce and WordPress

        PM19

        Personal Characteristics

        Truth

        Has confidence in their convictions, can drive direction out of ambiguity and is excited by the challenge of questioning the status quo to get more out of marketing campaigns. Leverages data to find the truth and demonstrate insights.

        Hustle

        This individual knows what hard work looks like and leads by example. A leader and a doer.

        Pride

        Is proud of the results delivered for clients and knows they are different than most teams. This is done without arrogance and in collaboration.

        Ownership

        Knows how to create urgency for both clients and team members, with enthusiasm and straight talk-whatever the situation dictates. Wants to learn fast and find the next winner.

        Curious

        This individual is curious about the latest trends in digital marketing. We are looking for an incessant questioner, who is always looking for ways to improve a user experience.

        Team Player

        Works collaboratively across departments to turn ideas into action. Be a true team player with the ability to have fun! PI114395326

Keywords: LQ Digital, Oakland , Marketing Director, Advertising , Oakland, California

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Advertising Jobs


Social Media Specialist - 2098
Description: Job Summary br br Under general direction of the Associate Director of Communications for the CLEAR Center, the social media specialist will be responsible for bringing to life CLEAR Center's brand (more...)
Company: University of California - Davis
Location: Davis
Posted on: 10/17/2019

Technical Writer
Description: Location: Mountain View, CA Description: Our client is currently seeking a Technical Writer to work on-site in Mountain View, CA.For immediate consideration email resumes/applications
Company: The Judge Group, Inc.
Location: Mountain View
Posted on: 10/17/2019

Marketing Operations Manager
Description: About ScoopScoop brings co-workers and neighbors together to enjoy a smooth carpooling experience-unlocking new opportunities to create friendships, improve their well-being, and make the most of their (more...)
Company: Scoop
Location: San Francisco
Posted on: 10/17/2019


Email Marketing Specialist - (Contract)
Description: We are now recruiting remote contractors to become an agent. To get started please complete our contractor
Company: Mommy Jobs Online
Location: Roseville
Posted on: 10/17/2019

Marketing Specialist (Pardot)
Description: YOUR ROLE br br Gensler s Firmwide Marketing Studio is an in-house strategic marketing communications agency, driven by insights and focused on engaging the firm s audiences with meaningful content. (more...)
Company: Gensler
Location: San Francisco
Posted on: 10/17/2019

Marketing Coordinator
Description: We are a global marketing services group specializing in the execution of print, digital and retail media. Providing services to brands and retailers, both directly and via their nominated agencies, HH (more...)
Company: HH Global
Location: Mountain View
Posted on: 10/17/2019

Recruitment Marketing Manager - Located in Agoura Hills, CA- Relocation Assistance Available!
Description: Position is located at our support center in Calabasas Hills, CA- Relocation assistance is available br Position Overview:-- You may know us for our huge, made-from-scratch menu and for being one (more...)
Company: The Cheesecake Factory
Location: San Francisco
Posted on: 10/17/2019

Marketing Associate
Description: Job Description br br The Marketing Associate supports the Marketing Manager in developing strategic and tactical marketing plans for the assigned portfolio of properties, and creates and implements (more...)
Company: Greystar
Location: San Francisco
Posted on: 10/17/2019

Global Marketing Associate
Description: providing executional assistance to the team product managers by coordinating and executing on designated marketing activities. These activities could include interacting with marketing communications (more...)
Company: Stryker
Location: Fremont
Posted on: 10/17/2019

Sr Staff Engineer, Magnetic Media Development
Description: Sr Staff Engineer, Magnetic Media Development Open About our group: Media RSS group is driving and delivering new media design for areal density growth which is most critical enabler of higher (more...)
Company: SEAGATE
Location: Fremont
Posted on: 10/17/2019

Log In or Create An Account

Get the latest California jobs by following @recnetCA on Twitter!

Oakland RSS job feeds