Director, Ancillary and Medicare Supplemental Products
Company: CTI Education Group
Posted on: February 14, 2021
Job Description - Director, Ancillary and Medicare Supplemental
Products (889990) Director, Ancillary and Medicare Supplemental
Products Job Number: 889990 Posting Date : Jan 29, 2021, 4:59:16 AM
Description The Product Management job family has 5 defined Levels
in it. The 5th Level that resides in this family supports both the
Product Development & Product Management functions. The Product
Management job function is responsible for all product management
activities for an existing product line and/or product category.
Responsibilities will include at the most senior levels, the
development of an overall product, as well as managing the growth,
maturity, & decline of a product post-launch which may include
oversight of ongoing enhancements or extensions for an existing
product line &/or line of business. May create & manage of a
program or portfolio of products, a product line, & related
services as appropriate. The Product Management job function is
responsible for leading work throughout the product management
process. This job function will capture & synthesize market data,
including competitor & customer trends. The product &/or
product line will also be managed to ensure that metrics are
established (Examples of success metrics include, financial
targets, membership targets, customer expectations, market
requirements, internal performance metrics, etc.) & that the line
of business & operational business targets are met or exceeded.
Product enhancements are also identified & planned (as are product
retirements). The Product Management function will ensure that
products brought to market meet customer (e.g., member, broker,
consultant, purchaser, internal customers, etc.) needs &
expectations. The product management role is responsible for
leading cross-functional teams in a matrixed-management
environment. The Product Manager may manage the resources and
outputs of many generalist disciplines, from market research,
product development, finance, product marketing, & systems
implementation. The product management role partners closely w/
other functions such as compliance/regulatory, IT, strategy, sales,
training, operations & administration etc. The Product Management
job function is responsible and accountable for leveraging the
applicable components of the Product Development & Management
Process (PDMP) & Comprehensive Delivery Process (CDP). The product
management function provides input on the PDMP process to ensure
the process is current & aligned w/ what it takes to develop &
manage products in the current environment. The Product Management
job function leads Executive Sponsorship & stakeholder engagement
throughout the lifecycle process. Identifies stakeholders,
establishing regular updates, opportunities for discussion, &
preparation for lifecycle review meetings w/ executive leaders
and/or governance bodies. In addition, there will need to be
extensive engagement w/ the Sales & Account Management, Marketing,
Health Plan Administration, operational leadership & MSBD-VP and/or
business line leadership.
- Provides strategic direction and leadership to develop the
product agenda for a given product line or lines (for a specific
region or Program Offices) to develop and manage a program or
portfolio of products or a product line. This work based on
extensive knowledge of customer and business needs requirement
research conducted for a given market.
- Makes recommendations and/implement the planning and processes
of online and offline touch points, synching the user experience
across channels (web, IVR, phone, in person, etc), and supporting
multi channel experience and escalation.
- Accountable for ensuring that a region, product line, or market
segment's product portfolio delivers results (membership/ margin)
to meet or exceed business targets.
- Directs the creation and manages the product line/product
category P/L to demonstrate the value that is delivered to the
customer and KP so that KP Products continue to meet evolving
- Responsible for overseeing all product development,
justification, implementation, and management activities for a
product line or product category.
- Manages assessment of performance enhancement opportunities,
line extension opportunities, and retirement recommendations.
- Directs the promotion and development of all applicable key
PDMP deliverables for a given region or market to ensure that
product initiatives move successfully through the approval
- Acts as the Practice leader and subject matter expert for a
- Acts as the Practice lead to institutionalize changes to
Program Product Management practices, in concert with the leads
from other product categories.
- Responsible for development and maintenance of policies and
procedures to implement Product Development best practices and
makes recommendations to management on Program needs to achieve
- Leads governance reviews with executive sponsors and/or senior
- Presents recommendations and findings to regional or Program
management and cross-functional leadership.
- Utilizes an integrated Product Management plan, directs the
post-launch activities of decentralized resources in Marketing,
Sales, Business Development, and others to realize the value
outlined in the business case and to identify future market
- Direct Product development project plans and timelines to
ensure that a given product plan will produce desired results for
the targeted market segment and regional operation and/or to meet
broader product solutions which would be developed for segment
specific strategies. Identify and address key problem areas for
- Directs the Project or Program Manager (or is accountable if no
project manager is allocated) to ensure that a comprehensive
Project Plan exists for all key initiatives. Routinely reviews
Project and Product scorecards and timelines and incorporates and
addresses key outcomes that are caused by delay or project resource
gap into a comprehensive impact analysis.
- Directs the creation of necessary Product Development and/or
Management Programs, supports applicable key PDMP activities and
deliverables and influences all cross-functional leaders to
implement programs necessary to meet market demands.
- Responsible for directing vendor relationships, including
network management where applicable.
- Act as intermediary between e-Commerce department and various
inter-departmental groups, among them Engineering,
Quality/Assurance and Customer Service to ensure a continuous and
successful end-user experience.
- Acts as Program or regional expert on technical matters, to
team members and cross-functional staff.
- Oversees all Lifecycle Management activities including, Product
Performance and Tracking & Reporting, Product Performance &
Evaluation, Product Enhancements Planning and Product Retirement.
Leads Product Management update meetings and communicates updates
regularly with MSBD-VPs, Sales Leadership and other Key
- Other responsibilities may include vendor management, network
management, involvement in ensuring operational fixes &/or
administrative issues are handled, business process & policy &
procedure development & implementation support, involvement in
development of product training content, product marketing content,
change management, business requirement development, development or
refinement of product performance tools & communication and product
pricing. For National Benefits Design and Management, primary
responsibilities include capturing & synthesizing critical market
data (e.g. competitor benefit capabilities, industry standard
benefit designs, & customer preferences and trends). Programwide
responsibilities include ensuring consistency & compliance across
the regions from a benefits alignment perspective (e.g., proposal
development for regional changes, monitoring regional benefits
options for compliance w/ Programwide standards, etc.). Staff in
the National Benefits Design & Management area also has
accountability for partnering with key functional areas, business
lines, regions, & systems partners w/in the organization to ensure
alignment, consistency & compliance for our benefits across the
program. Primary accountabilities are: 1. Designs & recommends
changes & enhancements to benefit designs & benefit policies. 2.
Develop & adopts "best practice" Programwide benefit policies &
practices that result in flexibility & which accommodates a wide
variety of choice to meet customer needs while minimizing
differences that could affect inefficiencies in administration. 3.
Provide subject matter expertise to Product Development & Product
Management, other functional stakeholder groups (e.g.,
actuarial/pricing, underwriting, market research, competitive
intelligence, legal, HealthConnect, Diamond, etc.), business line
stakeholders (e.g., FEHB, National Accounts, etc.), regional
stakeholders (e.g., regional benefits design staff), & Systems/IT
partners (e.g., DSS, KPHC, Claims, etc.). 4. Increase benefits
alignment across the regions in order to provide one KP face to the
customer. 5. Assist in the development of benefit initiatives.
Independent Contributors in this Product Management job function
may also require a high level of proficiency in Product
Development, Program Management & Project Management w/ experience
in consulting, health insurance, insurance, operations, marketing,
health plan administration, contract administration, claims
processing, health care consulting, & provider (medical group)
billing operations. Staff primarily accountable for Product
Development activities &/or product regulatory technical
specialists (who spend 80% or more of their time on Development
activities only) should be matched to the Product Development job
function. Staff primarily accountable for Project & Program
Management (who spend 80% or more of their time consulting on
Project/Program Management disciplines) should be matched to the
Program and Project Management job function. Qualifications Basic
- Minimum twelve (12) years of product development and management
experience within a relevant market segment, key customer contact
within a given market space, benefits policy development and/or
benefit design or related experience. Education
- Bachelor's degree in related field, OR four (4) years of
experience in a directly related field.
- High School Diploma or General Education Development (GED)
required. License, Certification, Registration
- N/A Additional Requirements:
- Advanced knowledge (broad expertise or unique knowledge) of
policies, practices and systems.
- Develops advanced concepts, techniques, and standards.
- Develops new processes based on PDMP.
- Viewed as functional expert in field within KP.
- Applies advanced principles, theories, and concepts.
- Contributes to the development of innovative principles and
- Advanced knowledge (broad expertise or unique knowledge) of
benefits, benefits administration and health care delivery from
either or both a provider and payor perspective along with
insurance industry policies, practices and systems.
- Deep knowledge of online design principles, work trends,
competition, technical limitations in order to design products and
relationships between suites of related products
- A detailed knowledge of web development process (a requisite in
order to be able to parse down the work properly, frame/phase the
work so that it can be implemented and rolled out effectively, to
meet expectations, deadlines and budgets).
- Must be able to work in a Labor/Management Partnership
environment. Preferred Qualifications:
- Minimum twelve (12) years in product management, health
insurance, health plan administration, healthcare, benefit
administration or benefit policy. Solid foundational understanding
and experience navigating IT processes, org charts and
- Master's degree preferred.
- Knowledge of KP products, operations and systemsWorking
knowledge of Medicare requirements and marketplace
- Understanding of Ancillary (Optical, Dental, Acu, Chiro)
Products and how they fit into the KP strategy and product
- Demonstrated strategic thinking
- Ability to lead multi-functional teams Primary Location :
California-Oakland-Kaiser Center Scheduled Hours (1-40) : 40 Shift
: Day Working Days : Mon, Tue, Wed, Thu, Fri Working Hours Start :
8:00 AM Working Hours End : 5:00 PM Job Schedule : Full-time Job
Type : Standard Employee Status : Regular Job Level :
Director/Senior Director Job Category : Sales and Marketing Public
Department Name : National Product Management Travel : Yes, 10 % of
the Time Employee Group : NUE-PO-01-NUE-Non Union Employee Kaiser
Permanente is an equal opportunity employer committed to a diverse
and inclusive workforce. Applicants will receive consideration for
employment without regard to race, color, religion, sex (including
pregnancy), age, sexual orientation, national origin, marital
status, parental status, ancestry, disability, gender identity,
veteran status, genetic information, other distinguishing
characteristics of diversity and inclusion, or any other protected
status. External hires must pass a background check/drug screen.
Qualified applicants with arrest and/or conviction records will be
considered for employment in a manner consistent with federal and
state laws, as well as applicable local ordinances, including but
not limited to the San Francisco and Los Angeles Fair Chance
Ordinances. Click here for Important Additional Job Requirements.
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Keywords: CTI Education Group, Oakland , Director, Ancillary and Medicare Supplemental Products, Executive , Oakland, California
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