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Director, Marketing (North America)

Company: Blue Bottle Coffee Inc
Location: Oakland
Posted on: April 10, 2021

Job Description:

About the job Blue Bottle Coffee is looking for a creative, strategic, and customer centric Marketing Director to join the Brand team. In this key leadership role, the Director, Marketing (North America) will drive development of 360 marketing campaigns - from strategic brief through creative concepting and production to content release. This role will also drive and innovate North America channel and media strategy, as well as oversee a comprehensive product and brand marketing calendar. The Director, Marketing (North America) will partner closely with product, experience, and marketplace leaders across Cafe and eCommerce channels and work in the context of a structured, cross functional go-to-market process. You will

  • Lead the development of campaign and marketing briefs to address defined business goals, including strategic vision, comms and messaging strategy, and delivery/channel strategy, collaborating with cross-functional partners to gather info and data to ensure overall campaign strength
  • Lead, coach and develop a team of marketing professionals
  • Partner closely with the creative and production studio to lead the development of compelling and effective content, providing clear creative brief and effective and strategically grounded feedback
  • Participate in creative production of these campaigns, attending shoots, events, experiences as relevant
  • Manage or direct (formally and informally) regional marketers, providing strategic, creative, and operational leadership and team support
  • Develop regional marketing toolkits to support the rollout and adoption of global marketing programs, guiding and supporting regional marketing teams as they bring global strategy to life locally
  • Create, develop and maintain clear and comprehensive marketing calendars and seasonal concept maps. While collaboration with global and regional product and brand leadership, as well as any other marketing frameworks and tools needed to build strategic alignment and team and cross team transparency
  • Manage portions of the global marketing budget and track spend to maintain regular forecast accuracy, as well as, providing regular, transparent reporting of campaign impact and ROI, highlighting impact and learnings, always with a growth mindset
  • Be intimately acquainted with and champion for Blue Bottle Coffee's core consumers, and how their needs and behaviors vary globally
  • Measure the impact of work, clearly and concisely reporting KPIs to all stakeholders You are
    • A results-oriented marketer with deep customer empathy and brand sensitivity--
    • Able to speak the language of editorial and creative as well as business and strategy, and can deftly align the two
    • An individual with a keen eye for design, content, and copy - and can comfortably connect the dots from these details to strategic priorities and vision
    • Deeply collaborative, you love working closely with cross-functional partners and speaking across various disciplines and modes
    • A positioning guru - your deep customer empathy gives you a knack for extracting the most compelling essence of a product or experience. You get why it matters, and for whom
    • Able to develop an effective retail marketing strategy, with a deep understanding of our ever-changing media landscape and customer behaviors
    • A strategic thinker, making qualitatively and quantitatively informed decisions, based on thoughtful reasoning and analysis, but also comfortable making bold creative moves when the situation call for them
    • Deeply entrepreneurial, identifying opportunities to create systems, programs, value where there were none before
    • An innovative and imaginative thinker - finding connections and mining stories through deep thinking and creativity.--
    • An authentic and inspiring leader, rallying your team and your partners around clear vision and purpose. You have
      • 10+ years of marketing experience, developing marketing campaigns for brand-led retail businesses
      • 5+ years of marketing experience in multinational corporations working on global marketing campaigns and strategies--
      • Strong track record of crafting successful, channel optimized, consumer-obsessed marketing campaigns executed across a variety of marketing vehicles: digital, 'in-store', social, experiential, etc.
      • Experience with content creation and production--
      • Exceptional communication skills - oral, written, visual, data, etc
      • Collaborative and solutions-oriented - skilled at the art of influencing, negotiating and navigating complex situations to reach resolution
      • A deep love for great coffee, food, and extraordinary customer experiences Physical Requirements
        • The following is a list of the physical activity, requirements, and environmental factors related to this role. Blue Bottle is committed to partnering with all candidates and employees to ensure reasonable accommodations are made to meet the following:--
        • Expressing or exchanging ideas by means of the spoken word;--
        • Perceiving the nature of sounds at normal speaking levels with or without correction, and having the ability to receive detailed information through oral communication.--
        • Making substantial movements (motions) of the wrists, hands, and/or fingers.
        • Close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal and written documentation
        • Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Occasionally walking, climbing stairs, and standing occur in this role.--
        • Environment: this role is protected within a building, but may be exposed to mild changes in temperature with heating or air conditioning.-- With addition for traveling roles:--
          • This role requires travel up to 15%. Additional walking, stooping, sitting, and mobility may be required. Exposure to outside environmental elements may be experienced due to travel through airports, airplanes, and in between facilities-- A few benefits we offer
            • Health, dental, and vision coverage for eligible employees starting on your first day
            • 401(k) plan
            • Paid time off
            • Free drinks at any of our cafes--
            • Discounts on any Blue Bottle food items and merchandise At Blue Bottle Coffee, you'll be a vital part of our guests' experience and a crucial link in delivering the most delicious coffee we can find to every person who walks through our doors, be it in person or online. If you're ready to bring beautiful and thoughtfully rendered experiences to life, please apply and join us. Blue Bottle is an Equal Opportunity Employer. We value an open mind, dedication to work, and a collaborative spirit. We hire based on these qualities, a job's requirements, our business's needs, and an applicant's qualifications. We do not tolerate discrimination or harassment of any kind-in the hiring process or in the workplace. We comply with the ADA and consider reasonable accommodation measures that may be necessary for eligible applicants/employees to perform essential functions.-- We may refuse to hire relatives of present employees if doing so could result in actual or potential problems in supervision, security, safety, or morale, or if doing so could create conflicts of interest. We will consider for employment qualified applicants with arrest and conviction records. We participate in E-Verify. We will provide the federal government with employees' Form I-9 information to confirm authorization to work in the U.S. We will only use E-Verify once an employee has accepted a job offer and completed the Form I-9.

Keywords: Blue Bottle Coffee Inc, Oakland , Director, Marketing (North America), Executive , Oakland, California

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