Product Management IV
Company: Kaiser Permanente
Posted on: November 19, 2021
The Product Management job function is responsible for all product
management activities for an existing product line and/or product
category. Responsibilities will include at the most senior levels,
the development of an overall product, as well as managing the
growth, maturity, anddecline of a product post-launch which may
include oversight of ongoing enhancements or extensions for an
existing product line &/or line of business. Activities may
also include the creation & management of a program or portfolio of
products, a product line, andrelated services as appropriate.
The Product Management job function is responsible for leading work
throughout the product management process. This job function will
capture & synthesize market data, including competitor & customer
trends. The product &/or product line will also be managed to
ensure that metrics are established (Examples of success metrics
include, financial targets, membership targets, customer
expectations, market requirements, internal performance metrics,
etc.) andthat the line of business andoperational business targets
are met or exceeded. Product enhancements are also identified
andplanned (as are product retirements).
The Product Management function will ensure that the products
brought to market meet customer (e.g., member, broker, consultant,
purchaser, internal customers, etc.) needs & expectations. The
product management role is responsible for leading cross-functional
teams in a matrixed-management environment. The Product Manager may
manage the resources and outputs of many generalist disciplines,
from market research, product development, finance, product
marketing, & systems implementation. The product management role
partners closely w/ other functions such as compliance/regulatory,
IT, strategy, sales, training, operations & administration etc.
The Product Management job function is also responsible and
accountable for leveraging the applicable components of the Product
Development & Management Process (PDMP) & Comprehensive Delivery
Process (CDP). The product management function will provide input
on the PDMP process to ensure the process is current & aligned w/
what it takes to develop & manage products in the current
The person in this role may reside in Georgia, California,
Colorado, Hawaii, Oregon, Washington State, Virginia,Maryland,
orWashington, D.C. The work hours noted below arealignedwith the
Pacific Time Zone.
- Manages a single product portfolio and associated programs for
a single business segment/market of moderate complexity.
- Guides the team to the planning and processes of online and
office touch points, synching the user experience across channels
(web, IVR, phone, in person, etc) and supporting multichannel
experiences and escalation).
- Acts as an advocate for the User Experience in an online design
development and management process requiring experience with
techniques for exploring and validating the user's needs (as well
as the business needs) plus techniques for how to build these user
insights into all phases of the process.
- Leads activities and programs within the product management
agenda to ensure that product agenda goals are achieved and
projects and ideas move through the governance stage/gate decision
- Accountable to the Regional and/or Functional leaders for the
implementation of key financial performance of a KP product in the
marketplace, ensuring that results meet or exceed those outlined in
the Product Management/Development Business case.
- Manages consultant level engagements of moderate to complex
scope for a given region, market segment or Product Management
- Manages assessment of performance enhancement opportunities,
line extension opportunities, and retirement recommendations.
- Ensures that Program policies and programs are revised to
incorporate best practices and pro-actively identify and resolve
key issues that have required past remediation.
- Acts as subject matter expert and content owner for all key
Product Management initiatives and activities.
- Makes presentations to regional senior leaders, sponsors and/or
- Provide feedback, validate and present recommendations based on
solid business cases to validate future internet product/channel
direction via high level business requirement identification,
revenue forecasting and analyst and customer feedback.
- Manages cross-functional teams, including Project Managers, to
ensure that Product initiatives remain on track and deliver value
outlined in the business case.
- Responsible for implementing extremely complex product
initiatives, influences all cross-functional leaders to implement
changes necessary to meet market needs and support our brand.
- Responsible for managing and/or directing vendor relationships,
including network management where applicable.
- Act as intermediary between e-Commerce department and various
inter-departmental groups, among them Engineering,
Quality/Assurance and Customer Service to ensure a continuous and
successful end-user experience.
- Acts as regional expert on technical matters, to team members
and cross-functional staff.
- Incorporate and communicate to team activities and updates
relating to all Lifecycle Management activities including, Product
Performance and Tracking & Reporting, Product Performance &
Evaluation, Product Enhancements Planning and Product
- Leads Product Management team and stakeholder meetings.
- Leads collaborative effort with Development Engineers, and key
stakeholders to identify user cases and initial design
requirements. Create high-level prototypes for usability and
accessibility testing purposes. Review and update documentation as
design evolves through multiple iterations.The Product Management
job function is responsible for leading Executive Sponsorship &
stakeholder engagement throughout the lifecycle process. This
responsibility includes identifying stakeholders, establishing
regular updates, opportunities for discussion, & preparation for
lifecycle review meetings w/ executive leaders and/or governance
bodies. In addition, there will need to be extensive engagement w/
the Sales & Account Management, Marketing, Health Plan
Administration, operational leadership & MSBD-VP and/or business
line leadership. Other responsibilities for product management may
include responsibility for vendor management, network management as
needed based on the nature of the product, involvement in ensuring
operational fixes &/or administrative issues are handled,
business process & policy & procedure development & implementation
support, involvement in development of product training content,
product marketing content, change management, business requirement
development, development or refinement of product performance tools
& communication and product pricing. For National Benefits Design
and Management, primary responsibilities include capturing &
synthesizing critical market data (e.g. competitor benefit
capabilities, industry standard benefit designs, & customer
preferences and trends).
- From a programwide perspective, responsibilities include
ensuring programwide consistency & compliance across the regions
from a benefits alignment perspective (e.g., proposal development
for regional changes, monitoring regional benefits options for
compliance w/ Programwide standards, etc.). Staff in the National
Benefits Design & Management area also has accountability for
partnering with key functional areas, business lines, regions, &
systems partners w/in the organization to ensure alignment,
consistency & compliance for our benefits across the program.
Primary accountabilities for are to: 1. Designs & recommends
changes & enhancements to benefit designs & benefit policies. 2.
Develop & adopts "best practice" Programwide benefit policies &
practices that result in flexibility & which accommodates a wide
variety of choice to meet customer needs while minimizing
differences that could affect inefficiencies in administration. 3.
Provide subject matter expertise to Product Development & Product
Management, other functional stakeholder groups (e.g.,
actuarial/pricing, underwriting, market research, competitive
intelligence, legal, HealthConnect, Diamond, etc.), business line
stakeholders (e.g., FEHB, National Accounts, etc.), regional
stakeholders (e.g., regional benefits design staff), & Systems/IT
partners (e.g., DSS, KPHC, Claims, etc.). 4. Increase benefits
alignment across the regions in order to provide one KP face to the
customer. 5. Assist in the development of benefit initiatives.
Independent Contributors in this Product Management job function
may also require a high level of proficiency in Product
Development, Program Management & Project Management w/ experience
in consulting, health insurance, insurance, operations, marketing,
health plan administration, contract administration, claims
processing, health care consulting, & provider (medical group)
billing operations. Staff primarily accountable for Product
Development activities &/or product regulatory technical
specialists (who spend 80% or more of their time on Development
activities only) should be matched to the Product Development job
function. Staff primarily accountable for Project & Program
Management (who spend 80% or more of their time consulting on
Project/Program Management disciplines) should be matched to the
Program and Project Management job function.Basic
- Minimum seven (7) years of related experience.Education
- Bachelor's degree in related field..... click apply for full
Keywords: Kaiser Permanente, Oakland , Product Management IV, Executive , Oakland, California
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