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Data Analytics Manager (Remote Eligible)

Company: GreenBiz Group
Location: Oakland
Posted on: May 12, 2022

Job Description:

Company:

GreenBiz Group is a fast-growing media and events company that accelerates the just transition to a clean economy. Through events that galvanize, stories that amplify and peer networks that bond, we define markets and advance opportunities at the intersection of business, technology and sustainability. We are a passionate team of people that builds and empowers communities to confront the threats of climate change and solve the thorniest challenges of our time.

Position:

GreenBiz is looking for a Data Analytics Manager to join our collaborative, ambitious marketing team and lead, develop and execute our data strategy and systems. You're a good fit for this role if you are a self-starter who enjoys hands-on work, and are excited by the challenge and opportunity of building our data processes and infrastructure from the ground up. You love collaborating across teams, asking thoughtful questions, and solving big problems by analyzing data, identifying trends and elevating opportunities for us to increase our efficiency and impact. You're able to maintain excellent attention to detail while moving quickly and strategically. You naturally take initiative and are excited by new challenges.

The responsibilities below are not an exhaustive list of the responsibilities of this role, and additional duties may be assigned as business needs for this position evolve. Overall compensation (base salary + discretionary bonus) for this role will be provided commensurate with years of experience and qualifications within the following range: $90,000 - $120,000 plus health and wellness benefits. If this role resonates with you, we invite you to apply to join the GreenBiz team as our Data Analytics Manager!

Responsibilities:

  • Build, implement and maintain company's data processes, collection systems and reporting tools
  • Identify and apply appropriate methods to acquire, explore, cleanse, and fuse data from different sources, in order to elevate critical trends, correlations and patterns, report on KPIs, and advise on product strategy. Platforms involved include:
    • Google Analytics
    • Marketo
    • Salesforce
    • Event registration platforms (CVENT, Hopin)
    • Establish best practices and implementation of end-to-end digital tagging, tracking and analytics, including key points in the marketing funnel, e.g., online calls-to-action, forms, landing pages and marketing campaigns
    • Help teams define ad hoc insight needs and design analytic/reporting solutions to address them, e.g., online user behaviors, building target segment profiles, customer journeys, conversion, optimization and attribution, measuring campaigns and forecasting performance
    • Partner with marketing team to develop strategy, execute, monitor and iterate on Marketo customer segmentation and lead scoring campaigns
    • Help teams improve testing and optimization efforts by designing and implementing analytic solutions across multiple data sources (web analytics, email newsletter, subscription, etc.)
    • Develop and present evidence-driven recommendations in written and report briefings, highlighting clear, compelling insights that inform team decisions and actions
    • Collaborate across teams on revenue and audience growth strategies to ensure needed data and metrics are defined and implemented to meet teams' execution and insight needs
    • Manage InsideView (data intelligence software) account and integration
    • Develop and execute data quality and hygiene improvements to maintain data systems and database

      Requirements:
      • Bachelor's degree, preferably in Business, Data Science or other related field
      • 2 - 3 years of relevant professional experience building and managing data processes, collection systems and reporting tools
      • Prior experience sifting through data, understanding statistical analysis, identifying critical information, and developing solution options
      • Proficient with SQL and data wrangling tools to organize, sort and categorize data (e.g. Tableau/Excel/Power BI)
      • Familiarity with a range of relevant data and digital marketing platforms: Google Analytics, Marketo, Salesforce, Google Tag Manager
      • Excellent attention to detail and time management skills, ensuring data is analyzed efficiently and effectively while keeping quality high
      • Ability to work independently, at times with minimal guidance, demonstrating initiative, decision making, problem solving, accountability and ownership of assigned tasks
      • Curiosity, growth mindset and problem-solving abilities
      • Ability to occasionally travel to GreenBiz conferences

        Plus factors:
        • Digital analytics or data analytics certification(s)
        • Experience with data visualizations
        • Experience in media and/or business events industry

          Benefits:

          GreenBiz offers a culture that is collaborative, hardworking, and fun. Our office is located in the heart of downtown Oakland, California, just steps away from the 12th St. Oakland City Center BART and AC Transit lines. Please include a cover letter and resume when applying and familiarize yourself with our website at www.greenbiz.com.

          We offer a competitive employee benefits package including:
          • Full health and dental benefits
          • Retirement savings options
          • Generous holiday schedule
          • Unlimited paid vacation days
          • Paid sick time
          • Two paid volunteer days per year
          • Reimbursement for home office expenses
          • Employee stock option opportunity

            Equal Employment Opportunity:

            GreenBiz Group values a diverse workplace and strongly encourages women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. GreenBiz Group is an equal opportunity employer. Applicants will not be discriminated against because of race, color, sex, sexual orientation, gender identity or expression, age, religion, national origin, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.

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Keywords: GreenBiz Group, Oakland , Data Analytics Manager (Remote Eligible), Executive , Oakland, California

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