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Director, Marketing Analytics

Company: LQ Digital
Location: Oakland
Posted on: May 13, 2022

Job Description:

LQ Digital is performance marketing agency with a single mission: To help brands grow by acquiring their best customers.The company is $50M+ in revenue and is profitable. It's backed by private equity firm Housatonic Partners. LQ Digital has been in business for over 13 years and is headquartered in Oakland, CA with offices in Albuquerque, NM, Austin, TX, and Shelton, CT.Why LQ is outstanding at what it does: the company thinks less like marketers and more like economists, driving hard against unit economics and aligning itself with pay for performance models. It's also sits on a trove of data, which helps guide better business decisions, benchmarks performance and refines lifetime value (LTV) model.LQ believes that the proof of a high performing, multi channel marketing campaign is its ability to drive and prove clear business results. Examples of how this is measured are but are not limited to:1.) Marketing campaign generated trials that ultimately close into sales2.) Marketing campaign generated leads that convert to sales opportunities and pipeline3.) Marketing campaigns that lead to app downloads that generate revenue in the future4.) Marketing campaigns that drive ecommerce store purchases and future LTV from new customer acquisition from those purchases.At LQ Digital, our goal is to grow our clients by driving growth through profitable customer acquisition across digital media channels. To do this effectively requires identifying the best customers in a sea of Marketing and Sales data, which is why we created our proprietary data solution of LQ Cadence. LQ Cadence builds the pipelines between Marketing and Sales for all of our clients. This data powers our ability to grow.You will leverage the existing LQ Cadence infrastructure and data to build powerful reporting and visualizations focused on answer questions like: How long are my customers from Google staying? How long does a Facebook customer take to convert from a prospect to a closed deal? What are the common attributes of my highest LTV customers across channels?Our Growth Marketing Analytics Director will lead this process across the entire agency. They will work across media teams to define the best way to systematically uncover answers from our existing sea of data. They will then create the templates for the best reporting visualization infrastructure to answer these questions and work across all media teams to implement and uphold the standards of reports with our team of media analysts. Their successful leadership will enable all media teams move quickly to deliver growth.RESPONSIBILITIESBuild world class dashboards that provide insights at scale across the organizationPartner with channel leads to uncover user insights from marketing analytics platforms allowing the teams to drive higher LTV customersCreate data reporting and visualization best practices for entire organizationLead regular trainings for marketing analysts to empower them to be Tableau expertsQUALIFICATIONS4-7 years experience sourcing and modeling data from digital marketing data sources e.g. Google Ads, Google Analytics, Facebook Ads, Linkedin Ads, Adobe Analytics, Doubleclick etc.3-5 years sourcing and merging performance data from Marketing Automation / CRM systems e.g. Marketo, Eloqua, Salesforce, Hubspot etc.3-5 years experience using any SQL based query language to extract data from relational databases and data warehouses3-5 years experience building dashboards and analytics views using a BI tool e.g. Tableau, Power BI, Domo etc.3-5 years experience synthesizing hypothesis, storytelling with data, and driving business decisions built on data. Creating powerpoints to drive strategic and tactical campaign decisions using the insights / dashboards you've createdExperience with external clients preferred, but not required#HPPersonal CharacteristicsTRUTH Has confidence in their convictions, can drive direction out of ambiguity and is excited by the challenge of questioning the status quo to get more out of marketing campaigns. Leverages data to find the truth and demonstrate insights.HUSTLE This individual knows what hard work looks like and isn't afraid to put in the extra mile to crush a goal.PRIDE Is proud of the results delivered for clients and knows they are different than most teams. This is done without arrogance and in collaboration.OWNERSHIP Knows how to create urgency for both clients and team members, with enthusiasm and straight talk-whatever the situation dictates. Wants to learn fast and find the next winner.DRIVEN TO IMPROVE Open to candid feedback and brings initiative, humility and a strong desire to learn and grow in a start-up environment.BEYOND SELF Wants to win as a team, as well as give back, add to and enhance the quality of our LQ way-of-life.PI173984820SDL2017

Keywords: LQ Digital, Oakland , Director, Marketing Analytics, Executive , Oakland, California

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