Associate Brand Manager
Company: Dreyer's Grand Ice Cream
Location: Oakland
Posted on: June 20, 2022
Job Description:
Are you looking to catapult your career by driving high-impact
transformation with household brands? Do you crave an
entrepreneurial, fast paced and engaging growth assignment working
with incredible people from across the globe?At Dreyer's Grand Ice
Cream, we are excited to start a new chapter of accelerated growth
as part of Froneri - a global pure-play ice cream leader. Come help
us transform DGIC into the #1 ice cream brand! With nearly 100
years of winning experience in the U.S, a robust portfolio of
powerhouse brands that consumers know and love such as
H--agen-Dazs, Drumstick, Dreyer's & Edy's, and the backing and
coaching of European-based ice cream experts, we know we have the
winning recipe.Headquartered in Oakland, the Bay Area's hub for up
and coming food trends, our teams across our offices and factories
are raising the bar on all things ice cream. Unleash your potential
at Dreyer's Grand Ice Cream and discover what a sweet career we
have in store for you.Job Summary and MissionThe Associate Brand
Manager position contributes to brand success by being responsible
for execution of key brand activities that drive brand performance
in line with Dreyer's Grand Ice Cream sales and share goals. This
role takes ownership and leads brand activities end-to-end as an
advocate for the consumer.The Associate Brand Manager's role is to
drive the performance, equity, and share of our brands by
activating distinctive consumer insights. In this role, you enable
the team to know its consumer deeply and build engaging brand
experiences. This role supports the brand innovation activities by
collaborating with product development, sales, shopper marketing,
operations and finance to generate demand. This role also serves as
a key quality champion and activist for the brand, providing
insights and leading actions that maintain and/or improve the
product experience with consumers.Summary of Key
ResponsibilitiesResponsibilities and essential job functions
include but are not limited to the following:Brand Stewardship
- Be a champion for our consumer: Use marketplace data and trends
to support developing a deeper understanding of the demographics,
psychographics, and behavioral drivers of our consumers
- Support the build of annual brand plans: Use brand, consumer
and marketplace data and trends to support in developing annual
plans to generate optimal demand for the brand and sustain
long-term brand health including equity, awareness and
engagement
- Flawless execution: Execute brand plans to achieve sales and
market share goals, relentlessly examine performance and optimize
real time
- Understand retail environment & how to best win at key
customers/channels: Champion brand at key retailers to maximize
results, with lens toward driving competitive advantage and
effectiveness of trade and marketing spending, with a bias for
action to drive stronger performance versus competition.
- Communications: Partner with brand manager in the development
and execution of communication plans across all communications
channels. Lead initiatives of the tactical communication plan (ie:
print, paid social, programmatic, etc) around specific touchpoints
or consumer targets including agency and cross-functional team
management, strategy, planning, execution and results
measurement.
- Packaging design: Support packaging design and implementation
as needed for renovation, innovation, quality improvements
- Manage day-to-day brand budget: Ensure strong attention to
detail, and active pursuit of savings and optimization
- Be an advocate for the brand internally and externally:
Prepare, present and sell-in aspects of the brand plan to
management, cross-functional partners and external
stakeholders
- Innovation: Lead and support all new product development (NPD)
projects from end to end, weighing and prioritizing quality, voice
of consumer and business impact. Partner with key cross-functional
teams to commercialize NPD projectsBasic Qualifications
- 2-3 years Brand Management or CPG Business Analytics/Sales or
Category experience.
- Experience leading marketing communication projects including
digital and media strategies
- Strong drive for results including: strong leadership,
decision-making and analytical skills, effective communication
skills, ability to think strategically, self-motivation, and a
passion for the consumer
- Experience partnering with cross-functional teams and agency
partners
- Experience developing brand/product plans, such as
communication campaigns and commercialization strategies
- Ability to influence and lead others, including those outside
of the Marketing function
- Passion for identifying consumer insights and transforming them
into significant product and marketing innovation
- Ability to translate critical thinking into strong business
results
- Deep understanding of key P&L drivers
- Quantitative strength in analyzing data and synthesizing
learning into insights and actionRequired Knowledge, Skills and
Abilities
- Apply knowledge of multidisciplinary business principles and
practices to achieve successful outcomes in cross-functional
projects and activities
- Attention to detail, be in the details
- Set priorities, meet deadlines and manage multiple projects in
a fast-paced, changing environment
- Work independently and make decisions with minimal
supervision
- Communicate clearly and concisely, both orally and in
writing
- Handle confidential and sensitive information with a high level
of professionalism and composure
- Knowledge of general office administration, procedures and
equipment including proficiency in Microsoft Office Suite
- Strong sense of urgency, even when managing initiatives with
long lead times
- Adaptability and flexibility to meet changing priorities and
adjust to different management stylesWe are an equal opportunity
employer and value diversity at our company. We do not discriminate
on the basis of race, religion, color, national origin, gender,
sexual orientation, age, marital status, veteran status, or
disability status.
Keywords: Dreyer's Grand Ice Cream, Oakland , Associate Brand Manager, Executive , Oakland, California
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