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Brand Marketing Manager

Company: OCHO Candy, Inc.
Location: Oakland
Posted on: July 31, 2022

Job Description:

*About us* We are a team of people with a long history in making Organic and Fair-Trade food. We make great tasting Organic & Fair-Trade Candy Bars. When you choose Organic & Fair Trade Certified OCHO chocolate, you're voting with your dollar- supporting income sustainability, worker empowerment, community development and environmental stewardship. And Farmworkers do not have to toil in chemical-laden farms or fields to produce your food. Our journey in making the world's best candy is to embark on innovation and sales growth. OCHO Candy is growing, and we are seeking an eager and capable Brand Marketing Manager to build on past success. This is a hands-on role that will work closely with our VP of Sales & Marketing, Director of Product Development, and E-Commerce and Sales team members to ensure the functionality, cohesiveness and success of our brand's marketing communications, programs, and strategies. The Brand Marketing Manager will be able to blend their love of good food, with their desire to apply and develop their marketing expertise. *Reports to: *VP Sales & Marketing *Location: *On-site Position - Oakland, CA *RESPONSIBILITIES: *
* Marketing and Brand Building * Lead data gathering and analysis related to consumer behavior, competitor analysis, category trends, marketing trends and formulate recommendations for promotion, content, positioning and innovation
* Leverage available data & insights to identify channel and customer opportunities to improve strategies and drive incremental growth
* Develop brand and product selling stories supported with category, sales, and consumer data * Plan and execute marketing programs * Develop, plan, and execute advertising, communications, and product campaigns together with Sales team to drive awareness and sales results
* Manage and execute brand external communications - social media content focus, consumer email newsletter, website recipes, blogs, and product information
* Coordinate trade show activities and logistics
* Support external department partners and collaborators - advertising, SEO, PR, design - on marketing projects * Manage brand assets * Physical product assets including packaging and labels
* Digital content - Websites and Ecommerce brand presence and communications, Social Media content, and Newsletter
* Product photography for retail, digital shelf, and sales materials
* Sales and trade show materials - brochure, sell sheets, and program slides *QUALIFICATIONS: *
* Bachelor's Degree, concentration in Marketing preferred
* 5+ years' marketing experience, preferably within the natural products space or relevant food CPG marketing role
* Love of Organic, Fair Trade & sustainable foods
* Capability to proactively build marketing strategies and execution plans and an enthusiasm for data analysis, customer, omni-channel, and consumer insights
* Intellectual curiosity and an appetite to continuously improve and learn (growth mindset) together within a team
* Strong communication, interpersonal and project management skills
* Ability to navigate and thrive in a fast-paced and collaborative cross-functional environment with a winning customer service attitude
* Basic design skills - images and video (i.e., Adobe illustrator, Photoshop, Canva, Spark)* Microsoft Office skills, most preferably PowerPoint and Excel, ability to learn and navigate new software and social platforms and/or tools (i.e., Google Analytics, Facebook Ads Manager, MailChimp, and SharePoint)
* Ability to travel up to 25% Job Type: Full-time Benefits:
* 401(k)
* Health insurance
* Paid time off
Schedule:
* 8 hour shift Work Location: One location

Keywords: OCHO Candy, Inc., Oakland , Brand Marketing Manager, Executive , Oakland, California

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