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Digital Marketing Analyst-Campaign Management

Company: Parks, Experiences and Products
Location: Oakland
Posted on: September 16, 2022

Job Description:

The Customer Engagement Platform (CEP) team is focused on delivering powerful customer experiences across engagement touch points, by applying data and tools to bring marketing to life. The Campaign Delivery team leads consumer data selection for 1:1 marketing campaigns and manages deployment of direct channel tactics. We accomplish these capabilities with partnerships internally within Disney as well with vendors and software/data suppliers. You will report to the CEP Campaign Delivery Manager III. You will work remotely until in person work resumes. Responsibilities:
Work with Customer Engagement Partners to determine scope, and priority for messaging efforts
Build and sustain marketing campaigns end-to-end from data selection, to HTML development, data validation, proofing and campaign deployment using Agile methodology
Communicate technical options/limitations to partners in an understandable way
Perform technical analysis, level-of-effort estimation, and development of direct channel communications
Focus on user efficiencies, solving business/customer issues, invent creative solutions, and ensure data accuracy
Participate in change management process. Improve communication efforts across relevant partners
Understand customer and internal partner team needs and translate the requirements into user stories and technical requirements for configuration and development in Adobe Campaign
Basic Qualifications:
2+ years of direct experience with marketing campaign list selection processes and direct channel campaign deployment
2+ years of direct experience with multiple programming languages (Snowflake SQL, Java, JavaScript, HTML, CSS, XML)
Business and data analysis experience, including requirements gathering and data exploration/troubleshooting experience
Experience with email delivery platforms such as Adobe Campaign Manager or other equivalent campaign management platforms
Experience applying agile marketing methodologies and processes to break long-term goals into short-term wins which encourage learning and shorten time to market
An understanding of relational database methodology, structures and querying
Experience with HTML for email and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers
Required Education
Bachelor's degree or equivalent

- This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely. This role requires employees live or can relocate to the Greater Orlando area.

Additional Information:
Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at - https://jobs.disneycareers.com/benefits


Keywords: Parks, Experiences and Products, Oakland , Digital Marketing Analyst-Campaign Management, Executive , Oakland, California

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