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Digital Marketing Director

Company: Sparkpr
Location: Oakland
Posted on: November 22, 2022

Job Description:

Do you exude passion for digital technologies and utilizing different digital marketing channels? Do you thrive at leading your team to connect with the right audiences by creating solutions that drive results? Do you geek out over analytical insights and strive for powerful brand storytelling?We are looking for an experienced and result-driven Digital Marketing Director to catapult our clients and elevate our digital marketing team. Duties and responsibilitiesBuild, plan and implement the overall digital marketing strategy for clients and the agency.Develop and optimize process and systemsManage and train the rest of the teamProvide briefs and strategic direction to lead team and influence creative outputStay up to date with the latest technology and best practicesMeasure ROI and KPIsBuild robust measurement plans that demonstrate campaign effectiveness and drive optimizations for brand successPrepare and manage clients digital marketing budgetsOversee all the clients social media accountsMeasure and manage online contentTrack client SEO and Google Analytics data to make recommendationsInterface and collaborate comfortably with leadership and cross-functional partners to strategize and propel digital marketing initiativesResearch competition, investigate benchmarks and provide recommendations for clientsPosition Summary10-12 years of Digital Marketing Agency experience in developing and implementing digital marketing strategiesIn depth knowledge of different digital marketing channels with a Proven track record of activating effective multi-channel digital campaigns Best in class knowledge and experience with online marketing tools and practicesSupport clients in developing and executing on social media management, social content, and community managementLead brainstorms with larger team as needed for ideation on social campaigns, content, products, and strategies as neededServe as the primary client contact providing strategic counsel and owning weekly client status callsLead and support new business that includes research and creative ideation Stay on top of the latest digital media trends and platform updates and evaluate how changes can/will affect our clients digital strategies5 years of hands-on experience with SEO, Google Analytics and CRM softwareSense of ownership and pride in your performance and its impact on company s successCritical thinker and problem-solving skillsTeam playerGood time-management skillsGreat interpersonal and communication skillsPre-Requisites Understanding of content distribution channels for B2B and B2C brands and their associated metrics, specs, best practices, and requirements including media outlets, social media platforms, and ad platformsExpertise in and enthusiasm for social media and community building online, including in-depth knowledge of social media platforms, market trends, best practices, content development and metrics, and tools of the tradeBachelor's degree in media, communications, marketing or journalismMinimum 5 years of senior management experience in digital marketingProven competency in taking client needs and creating successful digital media strategies and campaignsPrevious proven experience managing content and copy for a range of online mediums Strong creative writing, researching, and editing skillsActive profiles on Twitter, Facebook, and other social platformsFlexibility and comfort working with a remote team in a fast-paced, always-on, agency/start-up environment and scheduleSuperb project and time management skillsAbility to work independently while maintaining constant communication with larger team and clients Goals for the PositionIncrease the number of clients buying digital products from Spark Marketing Seek to maintain and improve ongoing profitability Grow and mentor digital marketing teamMaintain excellent client relationships and provide near flawless work products to clients Manage outside vendors that support services while ensuring that when selling their products or services Spark maintains a healthy margin Why Work At Spark?Remote Work FlexibilityState of the Art Apple Computers and Remote Workplace setup! Competitive Trimester Bonus Program Flexible Paid Vacation Policy (We respect your need to unplug!)Spark PR covers 95-100% of health, dental, and vision for our employeesYou can also count on a company managed 401K, Flexible Spending Accounts, and monthly cell-phone subsidy. About SparkFrom startups to Fortune 20 members, Spark specializes in helping technology-focused and innovation-minded companies transform their brands by bringing powerful narratives to life through public relations and integrated marketing programs. The agency s full suite of services includes content and social development, programmatic distribution and other forms of paid media, and data-driven insights to inform strategic planning and measure go to market plans. Spark also provides comprehensive strategic communications & marketing services for blockchain and cryptocurrency leaders. From guiding successful token sales to growing companies post-ICO, Spark has emerged as the preferred partner for these highly specialized services across the globe.Spark s clients are some of the world s most innovative startups and industry leaders. Please review our website and peruse the variety of brands we have worked with over the years. Ranked on the 2021 Forbes Best PR Agencies list, Spark has also been honored by Business Intelligence Group as a Best Place to Work. Previous awards include Bulldog Reporter s Awards for Best New Product Launch and Best General Business Campaign as well as SABRE Awards for Software and Services. Spark was also honored as the Public Relations Agency of the Year by PR World in 2017.Spark was founded by Donna (Sokolsky) Burke and Christine Hempel in 1999 at the height of the Internet explosion in Silicon Valley. Fresh off their corporate careers at Netscape where they helped launch the first browser that gave millions access to the Internet, Donna and Christine were well equipped to create a new-economy communications agency. Imagine getting to learn from industry experts that have been involved in launching so many world changing technologies! We are excited to explore new opportunities with you! Spark Public Relations is an equal opportunity employer that values diversity. Spark PR does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

Keywords: Sparkpr, Oakland , Digital Marketing Director, Executive , Oakland, California

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