Paid Social Account Manager
Company: LQ Digital
Posted on: September 14, 2019
Company Background As consumers become increasingly mobile and
connected, every business is turning to digital channels to acquire
new customers more effectively. Of the $83 billion spent on digital
this year, Google and Facebook account for 60 cents of every
dollar. The result? Massive investment, overabundant data and
rising expectations for better results. Here's the problem. The
lead process is wasteful. For every 6% in conversion success, 94%
goes nowhere. Ads on the wrong channel, messaging that funnel
performing know that not all customers are created equally. Its
difficult to find the most valuable customersthe profitable ones.
LQ Digital is a customer acquisition company with a simple
To help brands win more profitable customers digitally. We provide
digital media services to acquire customers and contact center
service to ensure conversion and delivery. LQ works with large
enterprises like USAA, McAfee, The Home Depot, Penny Mac and other
leading B2C brands to basically run the entire end-to-end process
of manufacturing a new customer. Why LQ is outstanding at what it
does: the company thinks less like marketers and more like
economists, driving hard against unit economics and aligning itself
with pay for performance models. Its also sits on a trove of data,
which helps guide better business decisions, benchmarks performance
and refines lifetime value (LTV) models. The company is $50M+ in
revenue and is profitable. Its backed by private equity firm
Housatonic Partners. LQ Digital is Headquartered in the East Bay,
CA with offices in Austin, Texas and Shelton, CT. Role &
Responsibilities LQ Digital is a Facebook Preferred Partner.
Clients are addicted to performance marketing. Challenge is that
many brands are harvesting the bottom of the funnel demand without
making the right investments into building future demand. They
havent built the right strategy to harness Facebook, or they have
struggled with the effectiveness of display and attribution is
messy. As a result, a number of brands are either dabbling or
cutting back investment. LQ believes the full digital economist
strategy requires a complete top to bottom of the funnel strategy,
including attracting attention and consideration, so that this
demand can be captured through more direct response channels. In
addition, if smart marketers are looking for the best CAC/LTV, they
need to be exploring the effects between Facebook and Google, and
how incremental spend in one affects the other. This manager level
role will a key hire in building out a new department for LQ and
presents an opportunity for an individual to grow with the team. It
is a role where the candidate will be leading, activating,
optimizing and reporting on campaigns across multiple clients. The
successful candidate will be coached & mentored by vastly
experienced leaders to deliver best-in-class paid social. The Paid
Social Account Manager is responsible for leading and activating
all client campaign strategy, efficient day-to-day management of
assigned client accounts, with a focusing on delivering against
campaign KPIs KEY ROLES & RESPONSIBILITIES
- Execute optimal paid social campaigns against strategic
cross-channel media plans.
- Managing, in a timely fashion, all delegated activity, whilst
adhering to department best practice, processes and
- The ability to lead, develop and grow colleagues both in the
paid social team and wider business.
- Manage the day to day relationships 3rd Parties and Vendors
including Facebook, Google and other software/tech solutions.
- Analyzing the performance of campaigns and facilitating
campaign optimizations in order to hit and exceed client
expectations and KPIs.
- An understand of best practice when it comes down to creative
strategy and execution for driving in-channel performance including
managing third parties i.e. freelancers, creative agencies, or the
ability to use stock video and photo libraries (eg. Promo/Canva) to
create fit for purpose assets.
- Paid Social Media Planning the ability to build logical media
plans against Fixed Budgets, Fixed KPIs or Reach & Frequency
- Support the production and delivery of client-facing reports,
studies and presentations to LQ Digitals high standards.
- Activating campaigns through industry leading ad-tech platforms
on native channel ad managers.
- Working cross-functionally with other paid media and creative
teams, or freelancers, to ensure campaign learnings are shared and
- Deliver on the actual customer results, accountable that
clients are satisfied and meeting their objectives.
- Contribute to new business pitches, where required.
- Committed to self-development and professional growth by
completing Facebook Blueprint Certification, if not already
Background + Experience
- 3-5+ years of paid social experience and a key understanding of
the digital marketing ecosystem. Agency and in-house experience are
a plus. Facebook Blueprint Certified (Core and Buying Modules) an
advantage and the company will fund the certification, if not
- A key understanding of the social landscape, including trends,
changes in the platform and how Facebook and other social channels
have evolved from community based to performance-based media
- Understanding of the difference between Brand and Performance
campaigns, how to optimize and execute against each including an
understanding of pixel strategies.
- A rich understand of pixel strategies; how to lead, implement
and monitor performance of the Facebook / SDK pixels.
- Demonstrated understanding and empathy of the Client
challengeboth the rapidly changing digital landscape and balance
between outsourced resources and in-house teams.
- Willingness to be part of a highly dynamic and evolving team,
and someone who can deliver results under pressure
- Demonstrates a structured and methodical way of working, with
the ability to cope with competing demands and effectively
- Confidence in speaking about data, economics and mathematics.
The language of LQ is in the metrics, so need to be fluent and data
- Comfortable with technology and experience of ad tech a plus
Personal Characteristics Truth Has confidence in their convictions,
can drive direction out of ambiguity and is excited by the
challenge of questioning the status quo to get more out of
marketing campaigns. Leverages data to find the truth and
demonstrate insights. Hustle This individual knows what hard work
looks like and leads by example. A leader and a doer. No hand
wavers. Pride Is proud of the results delivered for clients and
knows they are different than most. This is done without arrogance
and in collaboration. Ownership Knows how to create urgency for
both clients and team members, with enthusiasm and straight
talk-whatever the situation dictates. Wants to learn fast and find
the next winner. Curious This individual is curious about the
latest trends in digital marketing. We are looking for an incessant
questioner, who is always looking for ways to improve a customer
experience. Team Player Works collaboratively across departments to
turn ideas into action. Has a sense of humor and knows great work
cant be done without colleagues. PM19
Keywords: LQ Digital, Oakland , Paid Social Account Manager, Executive , Oakland, California
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