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Application Developer - Salesforce

Company: Blue Shield of California
Location: Oakland
Posted on: June 24, 2022

Job Description:

Blue Shield of California's mission is to ensure all Californians have access to high-quality health care at a sustainably affordable price. We are transforming health care in a way that truly serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.
To fulfill our mission, we must ensure a diverse, equitable, and inclusive environment where all employees can be their authentic selves and fully contribute to meet the needs of the multifaceted communities we serve. Our comprehensive approach to diversity, equity, and inclusion combines a focus on our people, processes, and systems with a deep commitment to promoting social justice and health equity through our products, business practices, and presence as a corporate citizen.
Blue Shield has received awards and recognition for being a certified Great Place to Work, best place to work for LGBTQ equality, leading disability employer, one of the best companies for women to advance, Bay Area's top companies in volunteering & giving, and one of the world's most ethical companies. Here at Blue Shield of California, we are striving to make a positive change across our industry and the communities we live in - join us!
Your Role As a developer dedicated to the Digital, Marketing, and Customer Care portfolio, you will be a critical member of the Personalization and Engagement Marketing product team whose mission is to support and enhance key strategic technology platforms. In this role, you will be supporting the Salesforce Marketing Cloud platform. This includes partnering with key stakeholders from both technology and business to monitor, enhance, identify improvements, and expand the capabilities of this platform to deliver mission critical business solutions. Further, you will also build/support required back-end connectors to other systems and provide relevant data to downstream dependent systems.This position reports to the Reporting Manager within the portfolio and works collaboratively with the technology product manager. This role can be filled in our Oakland, CA headquarters, in our El Dorado Hills, CA office, or in our Woodland Hills, CA office. We also offer a flexible work program that allows an employee to have the option to work from home. Your WorkIn this role, you will:

  • Configure the Salesforce Marketing Cloud platform to meet business needs
  • Elicit Blue Shield's requirements related to the Salesforce Marketing Cloud platform, develop technical strategies/configurations to meet those requirements, and demo solutions to all stakeholders
  • Facilitate discussions between the Salesforce and the Blue Shield teams to implement proposed enhancements as needed to meet business requirements
  • Develop documentation of current processes and future enhancements
  • Maintain email templates within the Salesforce Marketing Cloud platform
  • Develop timelines and development goals to meet business needs and provide transparency between Blue Shield and Salesforce stakeholders
  • Ensure platform stability by testing, monitoring, and other methods
  • Continually evaluate the platform's capabilities to align with Blue Shield's needs
  • Communicate any issues/bugs within the platform to Salesforce and ensure that business-driven email campaigns are working as expected
  • Troubleshoot issues and develop solutions in collaboration/coordination with the Salesforce support team
  • Understand and assess the impact of Salesforce Marketing Cloud's platform roadmap and product lifecycle to ensure platform stability/continuity and communicate with Blue Shield's stakeholders regarding the platform's capabilities
  • Validate data flows and data dependencies with other applications to ensure necessary data is flowing to the Salesforce Marketing Cloud platform
  • Ensure proper security protocols are in place to protect patient data and any other personally identifiable information in accordance with company policies
  • Partner with other internal and/or technical team such as Quality Engineering, Networking, Security, etc to ensure proper functioning of the platform
  • Provide recommendations on platform or process optimization opportunities
  • Understand the business roadmap and assess platform capabilities to meet those requirements Qualifications - ExternalKnowledge and Experience
    • Requires a bachelor's degree or equivalent experience
    • Requires at least 5 years of experience in computer related support field
    • Requires a thorough knowledge of the Salesforce Marketing Cloud platform
    • Requires prior experience implementing and/or maintaining Salesforce Marketing Cloud
    • Experience utilizing Journey Builder with thorough understanding of Audience Builder configuration preferred
    • Experience with Email Studio, Journey Builder, MobileStudio, Automation studio preferred
    • Salesforce Marketing Cloud Email Specialist, Salesforce Marketing Cloud Consultant, or other applicable Salesforce certifications preferred
    • Experience with SQL and robust understanding of Marketing Cloud's contact data model preferred
    • Experience in developing/deploying Java-based Services and working knowledge of relational databases (i.e. Oracle)
    • Excellent written and verbal communication skills
    • Ability to work effectively with non-technical personnel Our Values:
      • Honest: We hold ourselves to the highest ethical and integrity standards. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short
      • Human. We strive to be our authentic selves, listening and communicating effectively, and showing empathy towards others by walking in their shoes
      • Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals

Keywords: Blue Shield of California, Oakland , Application Developer - Salesforce, IT / Software / Systems , Oakland, California

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