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Field Marketing Manager -Penfolds

Company: Treasurey Wine Estates
Location: Oakland
Posted on: May 3, 2021

Job Description:

About Us

Treasury Wine Estates (TWE) is one of the world's leading wine companies. We know that it's the thinkers, makers, and doers who have the most impact as we continue to strive towards being recognized as the world's most admired premium wine company. We are proud of our portfolio of brands that have tremendous heritage, rich quality, and a reputation for excellence across the globe. From the iconic luxury of Penfolds, Stags' Leap, Beaulieu Vineyards, and Beringer, to the broad appeal of Sterling Vineyards and newer brands like 19 Crimes, we are committed to creating memorable wine experiences for our consumers.

About the Role

TWE seeks a passionate, collaborative, and engaging Field Marketing Manager, Penfolds to join our Marketing Activation team. This role acts as the primary representative and cross functional collaborator and connector for the Marketing and Sales teams with focus on our iconic luxury brand, Penfolds.

As a Field Marketing Manager, you're responsible for assisting both the Marketing and Sales teams in annual planning, as well as developing, managing, and evaluating the annual Marketing plans for prioritization and execution in the assigned markets. This role will also communicate and sell in Penfolds programs to key regions and distributors, execute and evaluate key marketing programs, and manage demand creation budget for the Penfolds brand.

Key Responsibilities


  • Oversee Penfolds portfolio across the business
  • Work with the Brand, Customer Marketing, Supply and Promotions teams to ensure that brand programs have relevant support in the local market. Work to localize national programs to ensure regional adoption. Push for fewer, bigger, better programming across focus growth brands.
  • Be the conduit between field sales and brand marketing.
  • Absorb local ideas for activation and bubble up ideas to brand.
  • Understand competitor activations in the local markets.


  • Annual Marketing Department Planning
  • Provide requested (Marketing/Sales) information and POV on various elements of the marketing mix, leading to the following years plan (s).
  • Assist in the review of marketing strategies and suggested programming for next year plan as requested from Marketing departments.

  • Region/Retailer planning
  • Represent Marketing department objectives and strategies.
  • Work with Luxury Sales, National Accounts, and Commercial Management VP's in developing key strategies and priorities, spending philosophy, and identify priority focus for assigned Penfolds activations.
  • Assist region in establishing annual goals (retail objectives, media planning, etc)

  • Lead the development of priority account/region annual plan (s)
  • Work with key regions to understand annual objectives/goals (luxury sales/distributor/NA/retailers) (i.e. sales, volume, retail promotions, etc)
  • Present all support programming available for the region (include Penfolds programming, retail promotions, media support, etc)


  • Own Marketing Communication to/from regional TWE, retailer and Distributor Selling Teams
  • Provide the local region with relevant marketing communications via monthly calls, annual distributor kick off presentations, Marketing decks, etc.
  • Represent TWE and TWE brands in regional TWE, retailer & Distributor meetings.
  • Leverage performance insights into actionable selling points for the market.
  • Work with National Insights team on available syndicated data.

About You

You are a dynamic and passionate Marketing professional with 3+ years of progressive experience across Field, Trade, Customer Marketing or similar role from either the CPG or adult beverage industry. Ideally, you'll have previous experience working with iconic, luxury brands as well as the following qualifications:

  • Bachelor's degree required, MBA and wine certifications (WSET) preferred.
  • Exceptional wine knowledge and passion for luxury wine.
  • Strategic Thinker - ability to understand big picture, develop programing & creatively drive market execution.
  • Leadership - Is a leader within TWE for regional business.
  • Ability to proactively drive projects and drive sense of urgency with Sales, brand teams and other cross-functional stakeholders.
  • Communication Skills - Must have exceptional written and verbal communication skills, as well as the ability to develop and deliver impactful presentations for Sales teams, distributor teams, customers and for other cross-functional groups.
  • Commercial Acumen - Demonstrates knowledge of how to sell or market brands within the alcoholic beverage category (preferably wine, but not required) and have prior experience in Trade Marketing, Brand Marketing and/or Sales.
  • Business Acumen / Analytical skills - Understands business implications of decisions; Displays orientation to profitability; Aligns work with strategic goals. Able to analyze program effectiveness and manage budgets.
  • Program & Sales Tools Development - Able to develop programs and materials to meet TWE sales and distributor needs.

What's in it for you

  • The opportunity to be bold and make an impact in the world of wine
  • Access to the world's most celebrated wines through our employee product allowance
  • True flexibility in determining how, when, and where you work to achieve your potential
  • Global opportunities across the US, Australia & New Zealand, Asia, UK/Europe
  • Opportunity to build a career across multiple functions (we're really good at doing this!)
  • Structured development programs to support your health, wellbeing, and career
  • "TWEforME Day" -an additional day of leave each year, for you to do you!
  • Competitive benefits package including: Medical, Dental, and Vision, Paid Time Off (vacation, sick time, and holidays), 401K with company match, and much more!


We bring our whole selves, we're courageous and we deliver together -that's our DNA. We're a passionate bunch who enjoy working together, like to have fun, and keep things down-to-earth. We're brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude. We're definitely "glass half full" people and see challenges as opportunities and move with pace to achieve our goals.

If you're ready to help us be the world's most admired premium wine company, please apply now!

Inclusion and Diversity

Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

Apply Today!

We do move quickly at TWE and continually review applications, so if you don't want to miss out, please apply today!

Keywords: Treasurey Wine Estates, Oakland , Field Marketing Manager -Penfolds, Other , Oakland, California

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