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Visual Designer, Senior

Company: Blue Shield of California
Location: Oakland
Posted on: June 6, 2021

Job Description:

Job Summary

The Senior Visual Designer/Front End Developer will lead creative concepting, visual design, and development of static and dynamic marketing campaigns. Working to reinforce and evolve an established brand and digital design system, the ideal candidate will partner with others on a talented team of designers and writers to develop new solutions in a primarily digital space across all stages of the marketing funnel.

The Senior Visual Designer/Front End Developer will report into the Senior Manager of Design Studio.


  • Lead creative concepting, visual design and development of marketing communications
  • Develop & deploy responsive templates within marketing automation platforms (Marketo and SFMC preferred)
  • Manage multiple projects with varying timelines consistently, working with on-site and remote teams
  • Deliver presentations of concepts and design work, supporting creative decisions with rationale and insight
  • Critical eye for photography, as well as photo editing and retouching
  • Graphic asset management and organization through consistent file naming and folder structure

Knowledge and Experience

  • Requires college degree or equivalent
  • Minimum 5 years of prior relevant experience
  • Carefully curated portfolio, showcasing innovative concepts and thoughtful visual solutions
  • Expert knowledge of Adobe Creative Cloud (Photoshop, InDesign, Illustrator, Dreamweaver, XD, After Effects)
  • Expert knowledge of mobile-first design methodology for email marketing - responsive web design, content strategy, information architecture, A/B testing and section 508 accessibility standards
  • Mastery of layout, typography, photography and color theory and how they function as a system to communicate clearly and define a brand
  • Front-end coding proficiency (HTML, CSS, Ampscript) for email and web
  • Experience with motion design in video (animation, data visualization kinetic type, infographics, etc)
  • Have concepted and produced animated banner ads, and are familiar with design best practices and production (HTML5 and animated GIFs)
  • Excellent written and verbal skills - able to rationalize design decisions tied to key user/business goals, focusing on defined KPIs and a seamless UX
  • Self-motivated creative contributor who also thrives in a team environment, collaborating with other creatives and business partners

Additional Information

  • About Company: At Blue Shield of California we are parents, leader, students, visionaries, heroes, and providers. Everyday we come together striving to fulfill our mission, to ensure all Californians have access to high-quality health care at a sustainably affordable price. For more than 80 years, Blue Shield of California has been dedicated to transforming health care by making it more accessible, cost-effective, and customer-centric. We are a not-for-profit, independent member of the Blue Cross Blue Shield Association with 6,800 employees, more than $20 billion in annual revenue and 4.3 million members. The company has contributed more than $500 million to Blue Shield of California Foundation since 2002 to have a positive impact on California communities. Blue Shield of California is headquartered in Oakland, California with 18 additional locations including Sacramento, Los Angeles, and San Diego. We're excited to share Blue Shield of California has received awards and recognition for - LGBT diversity, quality improvement, most influential women in corporate America, Bay Area's top companies in volunteering & giving, and one of the world's most ethical companies. Here at Blue Shield of California, we're striving to make a positive change across our industry and the communities we live in - Join us!
  • Physical Requirements:

Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

Please click here for further physical requirement detail.

  • EEO Footer: External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.
  • Requisition ID: 21001T5
  • Posting Date: May 24, 2021
  • Schedule: Full-time

Keywords: Blue Shield of California, Oakland , Visual Designer, Senior, Other , Oakland, California

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