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Vice President, Audience Engagement - Pandora

Company: Sirius XM
Location: Oakland
Posted on: June 6, 2021

Job Description:

SiriusXM and Pandora have joined together to create the leading audio entertainment company in the U.S. Together, we are uniquely positioned to lead a new era of audio entertainment by delivering the most compelling subscription and ad-supported audio experiences to millions of listeners -- in the car, at home and on the go. Our talent, content, technology and innovation continue to be at the forefront, and we want you to be a part of it! Check out our current openings below and at www.siriusxm.com/careers.

Position Summary:

The VP, Audience Engagement will help drive an integral part of Pandora's growth strategy -overseeing active user retention, engagement, and monetization across free and subscription product tiers.

Duties and Responsibilities:

  • Implement and execute strategies to improve audience engagement across user cohorts in customer lifecycle
  • Own marketing channel responsibilities for email, push and on-platform advertising channels
  • Manage monthly forecast and pacing projections in partnership with analytics and finance teams
  • Develop ongoing testing frameworks to calculate the true incrementality of marketing efforts in partnership with analytics and data science
  • Work with acquisition, onboarding, content and product teams to properly test and optimize our active listener journey
  • Lead evolution of audience cohort strategy to drive marketing improvements
  • Work with Product and Content leads to build unified marketing strategy for user experience
  • Oversee channel execution for email, push and on-platform advertising understanding the technical details of each channel

Supervisory Responsibilities:

  • Oversee a team of marketers, focused across audience and channel strategies, ensuring maximum impact across efforts.
  • Expand team responsibilities, develop top talent, and drive a culture of continuous improvement.

Minimum Qualifications:

  • 15+ years of relevant experience
  • 5+ years managing Audience Engagement teams
  • Prior experience building a team focused on lifecycle improvements
  • Proven track record in CRM Marketing leadership positions

Requirements and General Skills:

  • Proven expert in developing strategies against lifecycle segments
  • Ability to articulate strategy and impact with top executives
  • Ability to interact and work with staff at all levels
  • Excellent written, verbal, and presentation skills
  • Ability to work independently and in a team environment
  • Commitment to "internal client" and customer service principles
  • Willingness to take initiative and to follow through on projects
  • Creative writing ability
  • Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment
  • Must have legal right to work in the U.S.

Technical Skills:

  • Expert understanding of CRM technologies focused on Email, Push and In-App Messaging
  • Experience with paid digital media channels a plus
  • Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access).

More details about our company benefits can be found at the following link here. #benefits

Our goal at SiriusXM+Pandora is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM+Pandora is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

Keywords: Sirius XM, Oakland , Vice President, Audience Engagement - Pandora, Other , Oakland, California

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