Director, Product Management, Design Studio
Company: Blue Shield of California
Posted on: June 6, 2021
Blue Shield of CA is committed to and investing in transforming
healthcare for every Californian. We are looking for a senior
product manager to help reimagine the entire healthcare system.
The Director, Product Management, Design Studio is a
business-minded product designer and developer that manages the
many small details as well as s/he/they does the big ideas and big
picture. S/he/they are constantly coming up with new ideas for
transforming healthcare, thinking critically about which of them
will make the biggest impact, and partnering to design, test, learn
and bring the product to market. S/he/they have deep experience
with design thinking and disciplined experimentation, coupled with
strong user empathy and experience developing products for multiple
users and customers.
The Director will lead a team of product managers, visual, UI
and UX designers, consumer and enterprise app developers and
process designers who are responsible for designing new products
for Blue Shield members, customers and healthcare providers. The
products s/he/they design will drive transformation of the current
healthcare system into an affordable, value-based,
community-integrated system that equitably serves the needs of
Fear must not be a factor. The Director must partner boldly
focus on impact and on creating experiences that wow our members
and consumers. S/he/they know how to measure and interpret the
results of the team's efforts, thrive in cross-functional roles,
and love working side-by-side with partners and subject matter
experts inside and outside of Blue Shield and the healthcare
industry. S/he/they easily manages several projects at once, works
iteratively and with an agile mindset even while under pressure,
and is accountable for results.
The Director will work closely with leaders and teams who design
payment models, care management technology, community health,
pharmacy and lifestyle medicine products as well as with sales,
marketing and network management teams. You will partner with these
teams to design and develop products that improve healthcare access
and outcomes for all.
S/he/they will lead the Health Transformation Lab's execution of
the product design and development cycle, guiding products from
conception to the hands and lives of our members and the
communities we serve-all while analyzing feedback and data,
packaging, promoting, and tailoring solutions to users.
The Director, Product Management's objectives will be directly
linked to metrics including user and customer satisfaction and
achievement of intended outcomes so s/he/they must be able to
design experiments to test, validate, learn and leverage insights
to support product decisions.
- Cultivate a creative culture of experimentation and tinkering
that inspires bold ideas and leads to breakthrough
- Be a compassionate leader of a high-performing team.
- Be the guardian of the experience, integrating products and
services to ensure users and customers are provided an intuitive,
satisfying experience that they would recommend to others.
- Be a thought leader for the team, helping them take rough
themes and big ideas and turn them into innovative new
products/services and experiences for members/consumers, providers,
- Use quantitative and qualitative data and information,
validation interviews, user testing and market signaling to develop
solutions into products and services that members, providers, and
consumers want to use.
- Partner to design disciplined experiments, prototypes, MVPs and
pilots that test and validate hypotheses and solutions and inform
- Assist partner teams in conducting user and market research and
refining and optimizing products and services in response to
responding user feedback.
- Partner to develop a roadmap of products/services and features
that will create meaningfully better health outcomes for Blue
Shield members and community members.
- Partner with IT and other teams and external development shops
to identify, build or buy technology vendor solutions that support
or accelerate products/services.
- Define, track and analyze success metrics.
- Develop and support delivery of new features and capabilities
for existing products.
- Work collaboratively with pilot implementation, communications,
marketing, and go-to-market teams.
Knowledge and Experience
- Bachelor's degree required
- 10+ years of product design, development and management
- Experience developing healthcare, health and wellness, consumer
health, insurtech, consumer mobile, or enterprise software
products, services and technologies.
- 6+ years of managing multidisciplinary teams (designers, UX,
engineers, product management, project management) to design
consumer and/or enterprise products and services.
- 5+ years partnering with cross-functional teams (Sales, User
Experience, Engineering, IT, Marketing, Product, Program
Management, Compliance, Security, Legal, Business Development, and
- Direct experience managing an agile, user-centered product
design and development process.
- 3+ years experience leveraging data and analytics to create
products or support their success.
- Master's in design-related discipline or MBA.
- Experience driving product vision, go-to-market strategy, and
- Experience designing and conducting A/B tests across digital
- About Company: At Blue Shield of California we are parents,
leader, students, visionaries, heroes, and providers. Everyday we
come together striving to fulfill our mission, to ensure all
Californians have access to high-quality health care at a
sustainably affordable price. For more than 80 years, Blue Shield
of California has been dedicated to transforming health care by
making it more accessible, cost-effective, and customer-centric. We
are a not-for-profit, independent member of the Blue Cross Blue
Shield Association with 6,800 employees, more than $20 billion in
annual revenue and 4.3 million members. The company has contributed
more than $500 million to Blue Shield of California Foundation
since 2002 to have a positive impact on California communities.
Blue Shield of California is headquartered in Oakland, California
with 18 additional locations including Sacramento, Los Angeles, and
San Diego. We're excited to share Blue Shield of California has
received awards and recognition for - LGBT diversity, quality
improvement, most influential women in corporate America, Bay
Area's top companies in volunteering & giving, and one of the
world's most ethical companies. Here at Blue Shield of California,
we're striving to make a positive change across our industry and
the communities we live in - Join us!
- Physical Requirements:
Office Environment - roles involving part to full time schedule
in Office Environment. Based in our physical offices and work from
home office/deskwork - Activity level: Sedentary, frequency most of
Please click here for further physical requirement detail.
- EEO Footer: External hires must pass a background check/drug
screen. Qualified applicants with arrest records and/or conviction
records will be considered for employment in a manner consistent
with Federal, State and local laws, including but not limited to
the San Francisco Fair Chance Ordinance. All qualified applicants
will receive consideration for employment without regards to race,
color, religion, sex, national origin, sexual orientation, gender
identity, protected veteran status or disability status and any
other classification protected by Federal, State and local
- Requisition ID: 21001UF
- Posting Date: May 27, 2021
- Schedule: Full-time
Keywords: Blue Shield of California, Oakland , Director, Product Management, Design Studio, Other , Oakland, California
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