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Marketing Coordinator

Company: Workers'? Compensation Insurance Rating Burea
Location: Oakland
Posted on: June 8, 2021

Job Description:

About Us


The WCIRB is California's trusted partner in Workers' Compensation Insurance, leading the way in objective research, data science and education. The WCIRB is a California unincorporated, private, nonprofit association comprised of all companies licensed to transact workers' compensation insurance in California and has over 400 member companies. No state money is used to fund its operations. The operations of the WCIRB are funded primarily by membership fees and assessments. Through our products and services, we are shaping the future of the Workers' Compensation industry. Our core values of collaboration, innovation and integrity guide us in setting industry standards by developing cutting-edge technology and services for our valued customers.


Summary

The Marketing Coordinator is responsible for a full range of administrative duties related to the successful execution of the department's outreach and marketing efforts, including but not limited to, the WCIRB's Learning Management System (LMS), the Education on Demand series as well as external-facing meetings and webinars. The incumbent will collaborate with internal subject matter experts and external resources to assist in developing marketing content and campaigns and will prepare reports and analysis that highlight critical metrics such as cost, sales and revenue against trends.

The Marketing Coordinator works under general supervision where work is occasionally reviewed for accuracy and adherence to established procedures.

Essential Duties and Responsibilities


  • System Administrator for the Learning Management System (LMS), Education on Demand series and webinars including customer service, purchase and billing inquiries, loading and maintenance of content.
  • Prepares marketing reports for CompEssentials revenue and cost, analyzes sales forecasts against trends, researches competitive products and makes recommendations to achieve annual product revenue growth.
  • Coordinates all Continuing Education (CEU) activities required by the California Department of Insurance to ensure the WCIRB maintains its status as a licensed education provider.
  • Organizes, manages and promotes external-facing meetings and webinars hosted in support of WCIRB reports, research, and filings, including editing and posting video or presentation recordings as necessary.
  • Keeps promotional and educational content ready and accurate by coordinating requirements and creation with Outreach and Communication group teammates and WCIRB Subject Matter Experts.
  • Assists with updating Customer Relationship Management (CRM) information for companies, contacts, data quality programs, committees and groups and managing users.
  • Assists with tracking and analysis of customer feedback listening posts.
  • Assists with tracking and increased levels of member proxy voting and attendance at WCIRB's Governing Committee's Annual Meeting.
  • Responds to general e-mail inquiries submitted to the mailbox
  • Assists in developing Social Media content and supports WCIRB's Social Media marketing.
  • Proofs marketing and educational content for brand-alignment.
  • Creates and regularly updates Outreach and Communications procedures.
  • Performs regular review of documents in storage and archived electronically for compliance with WCIRB document retention policies.
  • Updates job knowledge by participating in educational opportunities; reading trade publications.
  • Accomplishes organization goals by accepting ownership for new and different requests. Explores opportunities to add value to the department and organization.

Education and Experience


  • Associate's degree (including courses in relevant areas such as communications, business administration, marketing, and communications) supplemented by courses and seminars in relevant subject matters and progressive work experience.
  • Two to three years of experience in marketing or communication content development project management.
  • Proficiency with Microsoft Word, Power Point and Excel required.
  • Familiarity with desktop publishing software such as the Adobe Creative Suite (InDesign, Acrobat Pro, Photoshop and Illustrator)
  • Strong verbal and written communications skills required.
  • Ability to prioritize tasks and track project activities.
  • Familiarity with the insurance industry desirable.

Communication Skills and other Skills


  • Strong verbal and written communications skills including the ability to write and speak clearly, succinctly and in a manner that appeals to wide audiences.
  • Ability in using multi-media and presentation software required.
  • Ability to communicate effectively and professionally, both verbally and in writing.
  • Exceptional interpersonal skills and adaptive style to fit appropriate situations.
  • Excellent listening and phone skills.

Physical Demands

The physical demands described in this section are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Job requires both sitting at a workstation (70%) and moving about the office (30%).
  • Significant amount of time spent at a PC using keyboard and/or mouse.
  • Occasional travel to participate in meetings.

Work Environment

The work environment characteristics described in this section are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations, as required by ADA, may be made to enable individuals with disabilities to perform the essential functions.

  • Frequent situations encountered which require patience, courtesy and decision-making on a constant and consistent basis.
  • Frequent interaction with internal and external customers.

Disclaimer

Management may assign or reassign duties and responsibilities to this position at any time. As such, the job description may be revised depending on the WCIRB's needs. Further, this job description is a general summary of responsibilities and requirements and is not intended to be all-inclusive of the responsibilities and requirements of this position.

Keywords: Workers'? Compensation Insurance Rating Burea, Oakland , Marketing Coordinator, Other , Oakland, California

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