Head of Demand Generation
Company: Marqeta, Inc.
Location: Oakland
Posted on: May 13, 2022
Job Description:
Marqeta is looking for a strategic and driven Head of Demand
Generation to lead the next chapter of our growth. This role is
responsible for overseeing all aspects of demand generation.
Successful candidates are experienced in B2B sales and marketing
with a proven track record of pipeline growth and management.
You'll collaborate closely with sales and marketing leaders
globally, while continuously adapting our integrated campaigns, and
evolving our marketing operations and martech investments. What
you'll do
- Lead a top performing team of marketing professionals who build
and maintain a measurable and predictable customer acquisition
engine. -
- Own execution and the outcomes of the demand generation plan
across the funnel, including scope, target key metrics and
measures, and required inputs and resources to deliver.
- Manage marketing budgets, vendor relationships, and ensure that
the mechanics of the marketing operations are working
optimally.
- Be the voice of marketing performance to our executive team and
board of directors. -
- Work day-to-day with sales leadership, and revenue operations
to ensure optimization and cross-functional alignment. What we're
looking for
- Driven and self motivated to continuously master their
tradecraft
- Strategic thinker
- Humble leader
- Collaborative, team player Requirements
- 10 + years of demand generation and digital marketing for B2B
technology businesses
- Expert in driving digital journeys through digital marketing
and programs -
- Proven track record managing top of funnel sales and marketing
pipeline
- Deep experience with ABM programs
- Deep understanding of how enterprise organizations try, buy and
use software
- Understands integrity and truth in marketing, putting the
customer first on all marketing decisions.
- Continuously evaluate the performance and outcomes of
integrated campaigns, adjusting demand tactics and strategy
accordingly.
- An innate sense of urgency to drive programs forward.
Keywords: Marqeta, Inc., Oakland , Head of Demand Generation, Other , Oakland, California
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