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Head of Demand Generation

Company: Marqeta, Inc.
Location: Oakland
Posted on: May 13, 2022

Job Description:

Marqeta is looking for a strategic and driven Head of Demand Generation to lead the next chapter of our growth. This role is responsible for overseeing all aspects of demand generation. Successful candidates are experienced in B2B sales and marketing with a proven track record of pipeline growth and management. You'll collaborate closely with sales and marketing leaders globally, while continuously adapting our integrated campaigns, and evolving our marketing operations and martech investments. What you'll do

  • Lead a top performing team of marketing professionals who build and maintain a measurable and predictable customer acquisition engine. -
  • Own execution and the outcomes of the demand generation plan across the funnel, including scope, target key metrics and measures, and required inputs and resources to deliver.
  • Manage marketing budgets, vendor relationships, and ensure that the mechanics of the marketing operations are working optimally.
  • Be the voice of marketing performance to our executive team and board of directors. -
  • Work day-to-day with sales leadership, and revenue operations to ensure optimization and cross-functional alignment. What we're looking for
    • Driven and self motivated to continuously master their tradecraft
    • Strategic thinker
    • Humble leader
    • Collaborative, team player Requirements
      • 10 + years of demand generation and digital marketing for B2B technology businesses
      • Expert in driving digital journeys through digital marketing and programs -
      • Proven track record managing top of funnel sales and marketing pipeline
      • Deep experience with ABM programs
      • Deep understanding of how enterprise organizations try, buy and use software
      • Understands integrity and truth in marketing, putting the customer first on all marketing decisions.
      • Continuously evaluate the performance and outcomes of integrated campaigns, adjusting demand tactics and strategy accordingly.
      • An innate sense of urgency to drive programs forward.

Keywords: Marqeta, Inc., Oakland , Head of Demand Generation, Other , Oakland, California

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