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Brand Strategist

Company: The Clorox Company
Location: Oakland
Posted on: June 23, 2022

Job Description:

At Clorox, we champion people to be well and thrive by doing the right thing, putting people at the center, and playing to win. Led by our IGNITE strategy, we build brands that make a positive difference in people's lives around the world. And we know that success requires head, heart, AND guts - all three, every day - coming together to work simpler, faster, bolder, and more inclusively. Interested? Join us to #IgniteYourCareer!Your role at Clorox:This position sits within the Electro Creative Workshop division of Clorox. Electro's long list of "clients" includes the entire Clorox portfolio of brands-such as Clorox Cleaning, Burt's Bees, Hidden Valley Ranch, Brita, Glad and Kingsford. We offer a full suite of capabilities to service this large and varied group of clients.The Brand Strategist's mission is to deliver superior brand experiences across the entire consumer journey, with a significant focus on multicultural consumers, integrated creative and personalization. Be seen as a valuable partner in achieving client's business and marketing goals.Building from brand strategy, shape the consumer experience across all marketing efforts: packaging, print, owned site and owned social, CRM, e-com, paid media and in-person experiences. Use insights, data, and analytics to help create increasingly personalized experiences that encourage engagement and action from consumers at each touch point. You will champion an integrated perspective in bringing creative together across media, channels, and formats. To accomplish this mission, the Strategist has a deep understanding of culture, consumer empathy and market insights, as well as future trends to develop fresh, breakthrough ideas & brand stories to inspire best-in-class creative.In this role, you will:

  • Lead creative strategy and process. Provide strategic direction, inspiration and feedback to Creative team throughout process.
  • Clarify objectives and frame the challenge/opportunity
  • Amplify multi-cultural consumer understanding and empathy: segmentations, personas, insights, experiences and journeys
  • Conduct audit & analysis of category, competition, channels, brand portfolio, trends, culture
  • Write creative briefs and run engaging briefing sessions
  • Collaborate on content strategy
  • Establish messaging / communication hierarchy
  • Ensure consistent brand experiences while driving personalization (right person, right message, right time) across all elements: packaging design, omni-channel campaign development, content, digital, social, CRM, e-com and experiential.
  • Develop hypothesis, POV, recommendations & implications
  • Clearly and persuasively present strategy to clients to sell in creative work What we look for:
    • 8+ years experience in strategy/planning
    • A track record of print, packaging, digital, social, content and CRM strategy that led to fresh, inspiring creative work
    • Demonstrated success with personalization and multicultural marketing initiatives
    • Digitally fluent and media savvy
    • Strong ability to problem-solve. Asks the right questions and digs to find opportunities
    • Proactive, assertive, resilient
    • A skilled presenter and storyteller, able to simplify complex concepts and connect the dots
    • Proficient with Powerpoint & Keynote
    • CPG industry experience is preferred
    • Bachelor's degree; additional education in the field is a plusWe seek out and celebrate diverse backgrounds and experiences, and we know you don't need a degree to succeed. We're looking for fresh perspectives, a desire to bring your best, and a non-stop drive to keep growing and learning.At Clorox, we have a Culture of Inclusion. We believe our values-based culture connects to our purpose and helps our people be the best versions of themselves, professionally and personally. This means building a workplace where every person can feel respected, valued, and fully able to participate in our Clorox community. Learn more about our I&D program & initiatives here.Benefits we offer to help you be well and thrive:
      • Competitive compensation
      • Generous 401(k) program in the US and similar programs in international
      • Health benefits and programs that support both your physical and mental well-being
      • Flexible work environment, depending on your role
      • Meaningful opportunities to keep learning and growing
      • Half-day Fridays, depending on your locationPlease apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.

Keywords: The Clorox Company, Oakland , Brand Strategist, Other , Oakland, California

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