OaklandRecruiter Since 2001
the smart solution for Oakland jobs

Marketing Specialist - Oakland

Company: Realogy
Location: Oakland
Posted on: November 11, 2019

Job Description:

Job Description: The Marketing Specialist role will serve as an Agent Engagement Specialist responsible for supporting agent engagement with company Agent Value Proposition tools and services, otherwise known as Core 4. The position supports key marketing objectives and goals and works to ensure that agents are supported in the mastery of understanding and leveraging company services to build their business while also ensuring that the company’s brand image is well represented within the framework of company core values and strategy. The Agent Engagement Specialist may support multiple offices in a region based on local demographics and production considerations including office geography, number of agents, sales volume (units and listings), as well as concentration of luxury business. Essential Duties & Responsibilities include, but are not limited to the following: Agent Marketing Support and Consultation Review and assist with building, training and advocating personal marketing strategies group sessions and individual meetings leveraging Core 4 value components, which include agent production, coaching, culture, and financial goals. Counsel and instruct digital strategies Social media branding and advertising Digital profile footprint on Coldwell Banker profiles and other third-party profiles Promotion of online customer testimonials (Zillow, Realtor.com, Yelp, etc.) Serve as liaison to national public relations team Identify and help showcase notable listings Source and submit interesting agent and manager public interest stories Use social media, internal communications and public relations opportunities to promote upcoming office and charitable events Submit templated press releases to local media outlets Annual review of digital scorecard – review of agent’s online presence on proprietary and partner websites, personal website, organic Google search rankings and social media Works with branch managers to identify and prioritize agents needing strategic marketing support Office Marketing Support Attend and present at office sales meetings and one-on-one agent meetings, focused on key aspects of the company’s Core 4 agent value proposition. Maintain branch manager and office profiles on proprietary websites Assist with awards and recognition processes as part of the company’s Agent First initiative Represent offices regarding community outreach and company charitable giving events Promote and drive engagement of company and office initiatives, activities and events Education & Training Serve as subject matter expert and a coach to agents on all company marketing systems, core tools and resources with a primary focus on Core 4 agent value proposition adoption. Promote and deliver regular marketing educational workshops in-office and via webinar on topics such as Listing Concierge, Design Concierge, and Clients for Live tactics and tools Prepare a monthly calendar of weekly training opportunities Utilizes standardized company training tools and documents Onboarding Marketing and Integration Be available for one-on-one assistance with cross-over or high-profile agent onboarding Outreach to newly affiliated agents Recruiting Support Prepare personalized recruiting presentations as requested for VIP agents recruiting opportunities Participate in recruiting presentations in conjunction with branch manager for VIP agents Engage studio resources to manage local recruiting campaigns and drive increased engagement Other Attend and participate in regional marketing meetings and/or training sessions Communicate regularly the Field Marketing Manager on key initiatives, questions and regional activity Submit consistent competitive intelligence samples to the recruiting intelligence portal Provide issue resolution and one-on-one assistance to agents as needed Remain cognizant of quality issues, rules, industry regulations and protocols pertinent to marketing such as Fair Housing acceptable words, national, state and local association of REALTORS® requirements, MLS and all Coldwell Banker® identity standards Contact help desk support for program and technical issues Other general duties as needed or assigned Qualifications The qualifications listed below are representative of the knowledge, skill, and/or ability needed to successfully perform the role.  4-year degree in marketing related field.  Commensurate experience may be considered. 2-years’ experience in marketing, creative agency, or communications (field marketing preferred) Prior real estate industry experience preferred Experience working effectively within a multi-functional and multi-location environment Expert proficiency in the use of Microsoft Office suite and the ability to use online applications Strong presentation and public-speaking skills.  Ability to follow direction and utilize critical thinking and problem-solving skills are essential Ability to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closure to issues and projects Ability to communicate effectively and professionally with employees and independently affiliated agents Requires 85% weekly local travel to and between assigned offices in designated region Occasional overnight or out of town travel may be required #LI-HW1

Keywords: Realogy, Oakland , Marketing Specialist - Oakland, Other , Oakland, California

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Other Jobs


Now Hiring: (PT) Few Minutes Gets You $300 For Questionnaire
Description: 1 Enter Email 2
Company: Part-Time-Cash
Location: San Rafael
Posted on: 11/15/2019

Facilities Coordinator II
Description: Job Description br br Max Bill Rate: /Hour - FIRM br br Job Title: Facilities Coordinator II br br Principal Duties and Responsibilities: br --- Coordinates move activities, ensuring (more...)
Company: TalentBurst
Location: San Rafael
Posted on: 11/15/2019

BIM Drafter
Description: We are a growing Design/Build Company and are looking for someone to join our team. The Company provides design and construction services fro medium to high end residential projects
Company: G Design LLC
Location: San Rafael
Posted on: 11/15/2019


Contract SLP
Description: San Rafael, CA: We're setting up interviews for a Speech Language Pathologist contract job opportunity that has opened up near San Rafael, CA for this school year. The SLP brought on for this contract (more...)
Company: Sunbelt Staffing
Location: San Rafael
Posted on: 11/15/2019

HHA
Description: HomeWell is Hiring Caregivers/ Home Care Aides We have immediate openings for long shifts 8, 12, and 24 hours AND shorter shifts 2, 3, and 4 hours for Caregivers/Home Care Aides in Marin and Sonoma (more...)
Company: HomeWell of North Bay
Location: San Rafael
Posted on: 11/15/2019

Intern (Business Intelligence Undergraduate - Summer)
Description: Description: Position Purpose: Learn various job functions
Company: Centene Coproration
Location: San Rafael
Posted on: 11/15/2019

RN / L&D
Description: The benefits of taking a travel nursing job with Cross Country Nurses include: Free Private Housing or Generous Housing Allowance Comprehensive Health Insurance with Prescription Coverage
Company: Cross Country Nurses
Location: Watsonville
Posted on: 11/15/2019

Credentialing Specialist
Description: Description: Position Purpose: The Credentialing Specialist is responsible for credentialing individual, facility and/or ancillary medical/surgical providers to ensure all credentialing standards
Company: Centene Coproration
Location: San Rafael
Posted on: 11/15/2019

Amazon Shopper - San Rafael
Description: Job DescriptionShopper Team Member Seasonal, Part-Time, Flexible Hours Shifts: Morning, Day, Evening, Weekend Location Franklin,1765
Company: Amazon Workforce Staffing
Location: San Rafael
Posted on: 11/15/2019

Online Order Shopper
Description: Shopper Team Member Seasonal, Flexible Hours Shifts: Flexible shifts in the Morning, Day, Evening, Weekend Location 450 Rhode Island St , San Francisco, CA, 94107
Company: Amazon
Location: San Rafael
Posted on: 11/15/2019

Log In or Create An Account

Get the latest California jobs by following @recnetCA on Twitter!

Oakland RSS job feeds