Paid Media Specialist

Company: Tailored Management
Location: Oakland
Posted on: March 30, 2026

Job Description:

Title: Paid Media Specialist Location: Remote Duration: 6 Months (Possibility of extension) Pay: $66-72/hr Summary: We are looking for a Performance Marketing Specialist to help drive new user growth across multiple paid channels globally, including but not limited to SEM, Paid Social, and Affiliate. As a member of the Growth Marketing Team, youll partner to manage and optimize campaigns across our core payments business and SaaS products. You will help grow several of our most important direct response channels and inform strategy to execute $XM campaigns. Responsibilities: Partner with leads to manage a $XM budget across paid channels to bring in new sellers across all of Squares products and audiences in Global markets Partner on strategy, execution, and optimization for campaigns across SEM, Paid Social, Affiliate, and other performance channels as needed Collaborate on quarterly testing roadmaps and tactical plans to ensure internal KPIs are met across channels Work with internal stakeholders on overall channel performance and align on creative, product, landing page tests, audience strategy, and more Oversee weekly and monthly reporting of campaign metrics, goals, and other KPIs across multiple paid media programs Use a process of testing to prove hypotheses and recommend performance optimizations such as improving campaign structure and targeting, audience segmentation, creative testing, partner optimization, landing page testing, and bid or budget management processes Research and apply industry trends, platform updates, and competitive analysis across performance marketing channels to inform strategy Build excellent acquisition programs through partnership with Analytics, Data Science, Product, Creative, and partner teams Skills: At least 3 years of related performance marketing experience managing paid media campaigns with a $XM budget across one or more channels such as Paid Search, Shopping Performance Max, Paid Social, or Affiliate Experience building strategies and identifying opportunities to scale growth and meet or exceed KPI targets Experience managing campaigns across major advertising and partner platforms, including strategy, planning, execution, and testing to improve performance marketing metrics Familiarity with platforms such as Google Ads, Microsoft Ads, Meta, TikTok, affiliate networks, and campaign management tools is a plus Ability to communicate effectively with leadership and cross-functional partners; written and verbal communication skills that can be tailored accordingly A passion for marketing. You continually learn about the industry, platforms, and changes as they roll out Relevant platform certifications are a plus Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation. TMN

Keywords: Tailored Management, Oakland , Paid Media Specialist, PR / Public Relations , Oakland, California