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Principal, Direct Mail Production

Company: Blue Shield of CA
Location: Oakland
Posted on: October 19, 2020

Job Description:

At Blue Shield of California we are parents, leader, students, visionaries, heroes, and providers. Everyday we come together striving to fulfill our mission, to ensure all Californians have access to high-quality health care at a sustainably affordable price. For more than 80 years, Blue Shield of California has been dedicated to transforming health care by making it more accessible, cost-effective, and customer-centric. We are a not-for-profit, independent member of the Blue Cross Blue Shield Association with 6,800 employees, more than $20 billion in annual revenue and 4.3 million members. The company has contributed more than $500 million to Blue Shield of California Foundation since 2002 to have a positive impact on California communities. Blue Shield of California is headquartered in Oakland, California with 18 additional locations including Sacramento, Los Angeles, and San Diego. Were excited to share Blue Shield of California has received awards and recognition for LGBT diversity, quality improvement, most influential women in corporate America, Bay Areas top companies in volunteering & giving, and one of the worlds most ethical companies. Here at Blue Shield of California, were striving to make a positive change across our industry and the communities we live in Join us!

Principal, Direct Mail Production



The Medicare Acquisition Marketing Team is responsible for building, executing, and optimizing campaigns to drive leads and sales for the Senior Markets Line of Business. In addition, our team is accountable for ensuring we are leveraging best-in-class thinking, insights, technology, emerging media channels to drive year-over-year improvements in the efficiency of our marketing investment. We strive to move at the speed of retail, and often have to make last minute shifts due to changing market dynamics or new competitive opportunities. We pride ourselves on the results we get for our business partners, and the fact that we are helping California seniors access the best care possible.



The Principal, Direct Mail Production will report to the Sr, Manager Digital, Performance Analytics & Data Strategy. They will be accountable for partnering with other team members in marketing strategy & execution, integrated strategy, brand and others to develop a sustainable direct mail program in a highly-segmented, omni-channel environment. This role requires an exceptional strategic marketer who can bring thought leadership in direct mail production and list building, allowing for rapid delivery of personalized content, all while serving as a conduit between our data and print vendors. As our capabilities evolve and our audience changes, this person must be motivated by an environment rooted in constant transformation.



Must have a roll-up your sleeves and pitch in attitude when it comes to managing work and problem solving. The successful candidate will also have strong executive communication skills.



Other Accountabilities

* Demonstrates mastery in the direct mail implementation. This includes strategic thought leadership in medium, audience segmentation, dynamic content implementation, audience list management, production processes, and analytics.

* Develops, implements and optimizes highly segmented, direct mail lead generation and nurture campaigns

* Advances list building and data transfer capabilities across databases and print vendors

* Develops new perspectives and innovative approaches to elevate our data driven, marketing programs. Leverages other team members with functional expertise to help shape these new strategies.

* Actively monitors performance and proactively manages optimizations with agency partners

* Educates cross line of business partners about direct mail best practices. Is viewed as the go-to expert within Medicare acquisition marketing team

* Has responsibilities for communicating with parties external to the organization, including marketing agencies and print vendors

* Works across a marketing in a collaborative way to contribute and build an Integrated Marketing Plan

* Conducts briefings with senior leaders in Acquisition Marketing and Senior Markets, as necessary

* Frequently responsible for providing guidance, coaching, and training to other employees across the team and the company within area of expertise

* Responsible for managing large, complex project initiatives of strategic importance to the organization, involving large cross-functional teams

* May direct the work of other individual contributors and/or act as a cross-functional team lead

Principal, Direct Mail Production



The Medicare Acquisition Marketing Team is responsible for building, executing, and optimizing campaigns to drive leads and sales for the Senior Markets Line of Business. In addition, our team is accountable for ensuring we are leveraging best-in-class thinking, insights, technology, emerging media channels to drive year-over-year improvements in the efficiency of our marketing investment. We strive to move at the speed of retail, and often have to make last minute shifts due to changing market dynamics or new competitive opportunities. We pride ourselves on the results we get for our business partners, and the fact that we are helping California seniors access the best care possible.



The Principal, Direct Mail Production will report to the Sr, Manager Digital, Performance Analytics & Data Strategy. They will be accountable for partnering with other team members in marketing strategy & execution, integrated strategy, brand and others to develop a sustainable direct mail program in a highly-segmented, omni-channel environment. This role requires an exceptional strategic marketer who can bring thought leadership in direct mail production and list building, allowing for rapid delivery of personalized content, all while serving as a conduit between our data and print vendors. As our capabilities evolve and our audience changes, this person must be motivated by an environment rooted in constant transformation.



Must have a roll-up your sleeves and pitch in attitude when it comes to managing work and problem solving. The successful candidate will also have strong executive communication skills.



Other Accountabilities

* Demonstrates mastery in the direct mail implementation. This includes strategic thought leadership in medium, audience segmentation, dynamic content implementation, audience list management, production processes, and analytics.

* Develops, implements and optimizes highly segmented, direct mail lead generation and nurture campaigns

* Advances list building and data transfer capabilities across databases and print vendors

* Develops new perspectives and innovative approaches to elevate our data driven, marketing programs. Leverages other team members with functional expertise to help shape these new strategies.

* Actively monitors performance and proactively manages optimizations with agency partners

* Educates cross line of business partners about direct mail best practices.

External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.

Keywords: Blue Shield of CA, Oakland , Principal, Direct Mail Production, Professions , Oakland, California

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