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Business Analyst

Company: National General Insurance
Location: Oakland
Posted on: April 8, 2021

Job Description:

Job DescriptionPrimary Purpose: The Business Analyst will work closely with the data science team, as well as clients, to optimize the performance of ad campaigns. The Business Analyst will analyze performance data and present findings to clients. Essential Duties and Responsibilities: Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time. * Solve analytical problems using data * Present findings to clients * Help advertisers and website publishers optimize advertising campaigns by joining client data with internal data to identify trends and patterns to make bidding optimizations based on those insights * Implement optimizations within the Transparent.ly platform. Minimum Skills and Competencies: The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. * Bachelor Degree or in-lieu of degree equivalent education, training and work-related experience * 2+ years of experience in analytical work with a heavy component of presenting findings * Highly quantitative aptitude * Capable of identifying patterns from large amounts of data * Self-starting problem solver with comfort in solving problems * High degree of initiative, mature judgment, and discretion * Works independently with little supervision * Must possess effective verbal and written communication skills * Seek opportunities to contribute, learn and take on new responsibilities * Ability to articulate a problem, describe an approach for a solution and use data to confirm or disprove the approach * Effective organization and time management skills with the ability to work under pressure and adhere to project deadlines * Relentless attention and focus on the details * Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint) * Highly skilled with excel (pivot tables, vlookups, sumifs, manipulating data with text-to-columns, concatenations, etc) * Ability to show poise when responding to difficult questions * Experienced in presenting data and insights to professionals and clients * Skilled in learning and using online platforms and software applications * Must possess the ability to bridge the skills of being highly analytical, while being able to effectively communicate your findings Desired Skills: * Bachelor Degree in quantitative major with a high GPA * Understanding of insurance or mortgage industry * Understanding of marketing concepts, such as customer acquisition, and financial concepts, such as gross profit and margin * Experience in online marketing-Google Adwords, display advertising, and/or performance marketing #LI-CB1 #LI-Remote

Keywords: National General Insurance, Oakland , Business Analyst, Professions , Oakland, California

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