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Senior Marketing Analyst

Company: Credit Karma
Location: Oakland
Posted on: November 22, 2021

Job Description:

  • Leverage internal and external data to develop business recommendations that generate value for Credit Karma and our partners
  • Conduct analyses and design tests to support new launches, enhance existing programs, and inform the marketing roadmap
  • Drive improvements to measurement techniques such as channel attribution and mixed media models to support agile, data-driven decision-making
  • Collaborate with senior marketing stakeholders across brand marketing, performance marketing and market research--
  • Perform exploratory analysis to generate hypotheses, identify gaps, and size opportunities for new strategies
  • Unlike some analytics functions, you are not a service provider. You're a thought leader to the business, owning end-to-end analytic work streams, defining success and performance metrics, and delivering actionable insights and recommendations for cross functional groups and partners Minimum Basic Requirement:
    • 4+ years of analytics experience and BS/MS in Math, Statistics, Economics, Engineering, Data Science, Marketing, or Finance
    • 2+ years of experience with SQL--
    • 2+ years of experience with A/B testing and/or statistical analysis
    • 2+ years of experience with data visualization tools such as Looker/Tableau for insight synthesis and presentation Preferred Qualifications:--
      • FinTech, financial services, consulting or a similar strategic or analytical experience
      • Exposure to Python and/or R
      • Experience with software development, especially in building automation--
      • Ability to communicate qualitative and quantitative results clearly, succinctly and confidently in verbal and written communications
      • Strong problem-solver able to identify opportunities for growth or improvement to advance the goals of our both our partners and our business--
      • Ability to independently thrive in a fast-paced, dynamic, and often ambiguous work environment
      • Ability to work cross functionally and assert influence internally/externally

Keywords: Credit Karma, Oakland , Senior Marketing Analyst, Professions , Oakland, California

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